Chat with us, powered by LiveChat #53639-Ethical Decision making in Healthcare Marketing | WriteDen

#53639-Ethical Decision making in Healthcare Marketing

Overview: For this task you will first compare the ACHE and AHIMA code of ethics and then review a brief case from Healthcare Marketing: A Case Study that

involves ethical decision-making. Then you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct.

Prompt: Complete the Module Three Worksheet by addressing the following critical elements:

● Codes of Ethics: Access the webpages American College of Healthcare Executives (ACHE) Code of Ethics and American Health Information

Management Association (AHIMA) Code of Ethics*. Compare the code of ethics from these two organizations. What do they have in common? In

what ways are they different?

*Copyright ©2017 by the American Health Information Management Association. All rights reserved. No part of this publication may be reproduced, stored in a

retrieval system, or transmitted in any form or by any means, electronic, photocopying, recording or otherwise without prior permission from the publisher.

● Ethical Decision Making: To begin, review the scenario from Exercise 1 in Chapter 4. Then, using one of the ethical decision-making models from

Chapter 4, explain how you would address the issue in the scenario.

○ In your position as a marketer in a hospital, do you think Dr. Gray’s Facebook page is an issue what warrants your attention? Why or why

not? Please explain in detail.

○ Four Quadrants Model: Review the four quadrants model presented in Exhibit 4.1. How might you define this scenario based on the model?

Explain your reasoning.

○ How do you think the AMA policy about physicians and the use of social media (summarized at the top of page 52) relates to Dr. Gray’s

Facebook page?

● Role of the Healthcare Marketer: What do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?

Rubric

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value

Code of Ethics Meets “Proficient” criteria and

demonstrates sophisticated

understanding of healthcare

ethics codes

Compares the code of ethics in

two healthcare governing

organizations

Compares the code of ethics in

two healthcare governing

organizations, but comparison

is cursory or lacking in detail

Does not compare the code of

ethics in two healthcare

governing organizations

19

 

Ethical Decision

Making: Dr. Gray

Meets “Proficient” criteria and

demonstrates keen insight into

applying ethical decisionmaking models to specific

scenarios in healthcare

Explains whether or not Dr.

Gray’s Facebook page warrants

attention, applying an ethicaldecision-making model

Explains whether or not Dr.

Gray’s Facebook page warrants

attention, applying an ethicaldecision-making model, but

with gaps in detail, clarity, or

logic

Does not explain whether or

not Dr. Gray’s Facebook page

warrants attention

19

Ethical Decision

Making: Define

Scenario

Meets “Proficient” criteria and

demonstrates keen insight into

applying ethical decisionmaking models to specific

scenarios in healthcare

Defines the scenario based on

the model, explaining

reasoning

Defines the scenario based on

the model, explaining

reasoning, but with gaps in

detail, clarity, or logic

Does not define the scenario

based on the model, explaining

reasoning

19

Ethical Decision

Making: AMA Policy

Meets “Proficient” criteria and

demonstrates keen insight into

applying ethical decisionmaking models to specific

scenarios in healthcare

Explains how the AMA policy

relates to the scenario of Dr.

Gray

Explains how the AMA policy

relates to the scenario of Dr.

Gray, but with gaps in detail,

clarity, or logic

Does not explain how the AMA

policy relates to the scenario of

Dr. Gray

19

Role of the

Healthcare Marketer

Meets “Proficient” criteria and

demonstrates sophisticated

understanding of ethics in

healthcare marketing

Discusses the ultimate role of

the healthcare marketer in

relation to ethical behavior and

conduct

Discusses the ultimate role of

the healthcare marketer in

relation to ethical behavior and

conduct, but discussion is

cursory or lacking in detail

Does not discuss the ultimate

role of the healthcare marketer

in relation to ethical behavior

and conduct

19

Articulation of

Response

Submission is free of errors

related to citations, grammar,

spelling, syntax, and

organization and is presented

in a professional and easy to

read format

Submission has no major

errors related to citations,

grammar, spelling, syntax, or

organization

Submission has major errors

related to citations, grammar,

spelling, syntax, or

organization that negatively

impact readability and

articulation of main ideas

Submission has critical errors

related to citations, grammar,

spelling, syntax, or

organization that prevent

understanding of ideas

5

HOW OUR WEBSITE WORKS

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of 
HIGH QUALITY & PLAGIARISM FREE.

Step 1

To make an Order you only need to click ORDER NOW and we will direct you to our Order Page at WriteDen. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
 Deadline range from 6 hours to 30 days.

Step 2

Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email.

Step 3
Upon receiving your paper, review it and if any changes are needed contact us immediately. We offer unlimited revisions at no extra cost.

Is it Safe to use our services?
We never resell papers on this site. Meaning after your purchase you will get an original copy of your assignment and you have all the rights to use the paper.

Discounts

Our price ranges from $8-$14 per page. If you are short of Budget, contact our Live Support for a Discount Code. All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Please note we do not have prewritten answers. We need some time to prepare a perfect essay for you.