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#8161-Racial and Ethnic Representation in Marketing

Specifically, the following critical elements must be addressed:

I. Introduction: In this section, you will discuss your social science issue and select resources that you can use to research the issue. Specifically, you should

do the following:

A. Describe the issue in the social sciences that you have selected to investigate. Why is this issue significant?

B. Describe at least three social science resources that you could use to investigate the issue you selected. Your sources must be relevant to your

issue and must be of an academic nature appropriate for the issue. In your description, consider questions such as these: What are the

similarities and differences in the content of your sources? What makes them appropriate and relevant for investigating your issue? What was

your thought process when you were searching for sources? How did you make choices?

II. Body: In this section, you will use the social science resources that you selected to investigate your issue, focusing on an appropriate audience and the

social science principles related to the issue. Be sure to cite your sources. Based on your research, address the following:

A. Identify the social science principles that apply to your issue. In other words, which principles of social science apply to the issue you selected?

B. Explain how the principles you identified apply to your issue. In other words, how are the social science principles you identified relevant to your

issue?

C. Identify an audience that would be interested in your issue. For example, who would benefit most from hearing your message? Or who could

best help in addressing the issue?

D. Describe how and why you can tailor your message to your audience, providing specific examples. For example, will your audience understand

social scientific terminology and principles, or will you need to explain these? How will you communicate effectively with your audience?

III. Conclusion: In this section, you will conclude your research investigation by discussing future directions for research. Specifically, you should do the

following:

A. Based on your investigation, develop a research question related to the issue you selected. In other words, what would you like to know more

about?

B. Explain how a social scientist would go about investigating the research question you developed. In other words, what would the next steps be if

a social scientist were to continue researching your question?

IV. Provide a reference list that includes all of the social science resources you used to investigate your issue and question. Ensure that your list is formatted

according to current APA guidelines (or another format with instructor permission).

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