In this assignment, you will apply concepts of implementation science and program design to address vaccine hesitancy in public health practice. Before you begin, complete the AI Persona Interview: Samantha assignment; your report is grounded in that conversation.
Ground your reflection and intervention in the Integrated Behavioral Model (shown in the Materials section above), connecting Samantha’s beliefs, attitudes, perceived norms, and sense of personal agency to her intention and behavior.
Write a report (approximately 1-2 pages) that addresses the following:
Reflection on the interaction: Analyze your conversation with Samantha. What misinformation did you encounter? How did the AI persona respond when you challenged her beliefs? What communication strategies were most and least effective?
Intervention design: Propose a program or intervention to promote vaccine usage in vaccine-hesitant communities. Your proposal should include:
A clear description of the intervention approach
Application of implementation science concepts (such as stakeholder engagement, feasibility assessment, adaptation strategies, or sustainability planning)
Application of program design principles appropriate to the target population
Consideration of how to address misinformation effectively based on your interaction experience
Evidence and support: Use the module readings on implementation science and health communication, lecture materials, and any additional credible sources to support your intervention proposal. Cite all non-lecture materials using APA format, including textbook chapters and supplied readings.