(1) Describe peripheral route persuasion, (2) describe the situation, and (3) explain how your attitudes affected your actions or behaviors through peripheral route persuasion.
Now think about a time where your attitudes affected your actions or behaviors through central route persuasion. (1) Describe central route persuasion, (2) describe the situation, and (3) explain how your attitudes affected your actions or behaviors through central route persuasion.
Using course content, explain the difference between prejudice and discrimination.
This social-psych discussion asks you to describe peripheral- and central-route persuasion with personal examples, then distinguish prejudice from discrimination. Use the Elaboration Likelihood Model accurately and give real situations.
Key takeaways
- Central route: persuasion through careful thought about the actual arguments.
- Peripheral route: persuasion through cues — attractiveness, emotion, source, repetition.
- Give a real personal example of each.
- Prejudice is an attitude/belief; discrimination is the behavior.
- Ground it in course content (Elaboration Likelihood Model).
Peripheral route with your example
Define peripheral-route persuasion (ELM): attitude change driven by superficial cues rather than argument quality. Describe a situation — buying a product because a celebrity endorsed it or it looked appealing — and explain how the cue, not the substance, shaped your behavior.
Central route with your example
Define central-route persuasion: thoughtful evaluation of the real arguments and evidence. Describe a time you changed an action after carefully weighing the facts (choosing a school, a major purchase), and how that scrutiny drove the behavior.
Prejudice vs. discrimination
Using course content, distinguish the two: prejudice is a negative attitude toward a group; discrimination is the negative behavior acted out. One can exist without the other. Give a brief example.
Format
Address all parts and cite course material.