MKT 205 Module Four Milestone Guidelines and Rubric
Overview
In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the feedback from your instructor on your persona and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona.
In this milestone, you will consider promotion, specifically marketing communication channels, and price.
You will receive instructor feedback on this milestone, revise your work, and add it to your project submission.
Directions
Complete the Module Four Milestone Worksheet in your Soomo webtext linked in the What to Submit section below and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Four Milestone tab from the Chapter Four drop-down menu. Use the persona from your Module Two Milestone, with revisions based on instructor feedback, as the basis for this milestone.
Specifically, you must address the following rubric criteria:
Promotion
Marketing Communication Channels: Describe two marketing communication channels for your chosen product. Briefly describe each and explain why they are appropriate based on your persona.
Price
Approach to Pricing: Explain how one of the following factors is used to determine the approach to pricing for any offering.
Company profitability
Competitor pricing
Target market price sensitivity
Pricing Strategy: Select which one of the four basic pricing strategies (skimming, premium, economy, or penetration) you feel is most appropriate for your chosen product and persona. Describe the general advantages and drawbacks of that pricing strategy.
This MKT 205 Module Four milestone builds on your earlier product and persona, now addressing promotion (marketing communication channels) and price. Keep it consistent with your corrected persona and justify each choice for that target market.
Key takeaways
- Build on your previously selected product and corrected persona.
- Choose marketing communication channels that fit that persona.
- Select and justify a pricing strategy.
- Tie every choice back to the target market.
- Follow the rubric and incorporate instructor feedback.
Promotion: communication channels
Select the channels that reach your persona — social media, email, influencers, traditional media — and justify each based on where your target market actually spends attention. Explain the message and why the channel fits.
Price
Choose a pricing strategy (penetration, premium, competitive, value-based) and justify it against the product’s positioning, costs, competitors, and what your persona will pay.
Keep it consistent
Ensure everything aligns with the corrected persona and your prior milestone. Incorporate your instructor’s feedback before submitting.
Format
Address each rubric criterion directly and cite sources as required.