Strategic Brand Implication and Management
Submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed marketing support of the park..
Brand Analysis and Implications —In this part of the project, you will present the brand implications of reopening the park. Your presentation should include the following critical factors:
1. Determine the essential factors that can impact brand equity when reopening the park (Slides 1–3)
a. Define brand equity and describe its importance to the organization (Slide 1).
b. Provide positive implications (Slide 2):
o Safety concerns addressed and communicated
o Community and local government support for reopening
o Employee support for reopening
c. Provide negative implications (Slide 3):
o Social media negative reactions
o Employee negative concerns
o Operational concerns for safety
2. Describe the strategic communication plan that should occur before and after the park reopens. Your responses should address the following (Slides 4–8):
a. Identify three key stakeholder groups from this list and describe each stakeholder’s interest in the organization:
a. Employees
b. Customers
c. Government agencies
d. Communities
e. Vendors
b. Describe their communication needs.
c. Identify the best mode for communicating with them based on their needs, including how you will take feedback from stakeholders.
d. Describe the impact that reopening the park could have on each identified stakeholder (low, medium, or high). Why?
Functional Departmental Roles and Responsibilities —In this part of the project, you will identify the functional department and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (Slides 9-11):
1. Identify three functional departments, including marketing, which play a significant role in the reopening process. Describe the roles and responsibilities of these functional departments in the safe and successful process of reopening the park (Slides 9-10)
o Consider which departments will be most engaged in the reopening process.
2. Select at least three legal and ethical considerations outlined in the memo from legal team. Explain why each of these considerations is important to factor in when reopening the park (Slides 11)
Please be detail and follow all section, instructor grades hard and followers the rubric, thank you