Choose from one of the brands at right
– Identify where in the PLC the brand is
currently
– Based on its place in the PLC, identify and
describe the level and trajectory of sales and
profits, how many competitors are there, and
given the stage of the PLC what is the type of
consumer (innovator, early adopter, etc.)
– Identify any strategic ways the brand has
modified the market or modified the product
– Submit to Blackboard as 1 PowerPoint slide
– Be sure to clearly identify product chosen
Brands to Choose From:
• Oreo Cookie
• Blackberry
• Apple
• Macy’s
• Ford
Chapter 8 Product Life Cycle (PLC)
Choose from one of the brands at right
Identify where in the PLC the brand is currently
Based on its place in the PLC, identify and describe the level and trajectory of sales and profits, how many competitors are there, and given the stage of the PLC what is the type of consumer (innovator, early adopter, etc.)
Identify any strategic ways the brand has modified the market or modified the product
Submit to Blackboard as 1 PowerPoint slide
Be sure to clearly identify product chosen
Brands to Choose From:
Oreo Cookie
Blackberry
Apple
Macy’s
Ford
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
1
Details for the Ch 8 assignment will be as follows:
NO LATE assignments accepted
Due on Canvas- see submission link for submission details.
All of the assignment elements MUST BE COMPLETED including formatting and submission details.
NO EMAIL SUBMISSIONS WILL BE ACCEEPTED
Copyright © 2020, 2017, 2015 Pearson Education, Inc. All Rights Reserved
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