ENG512 SEU Enhancing Customer Experience Through Personalization Questions

DENG512 Assignment Title: Business Communication Portfolio Objective: To demonstrate a comprehensive understanding and application of advanced language skills in a business context. Instructions: Each student will create a Business Communication Portfolio that showcases their ability to effectively use English language skills in various business scenarios. The portfolio should include the following 6 components: 1. Business Correspondence: ❖ Write a formal business email addressing a specific business scenario (e.g., job application, inquiry, complaint). ❖ Create a professional response to a hypothetical client’s email, demonstrating effective communication skills. 2. Business Report: ❖ Write a concise report that explores effective leadership in a business context and present key insights. ❖ Use appropriate vocabulary and formatting for a business report. 3. Presentation Skills: ❖ Prepare and deliver a short business presentation (could be recorded as a video or presented live). ❖ Include visual aids, proper pronunciation, and engaging language. 4. Negotiation Dialogue: ❖ Role-play a negotiation scenario, creating a dialogue that highlights effective negotiation skills. ❖ Demonstrate the ability to use persuasive language and handle objections. 5. Business Vocabulary Expansion: ❖ Develop a list of industry-specific vocabulary related to a chosen business field. ❖ Provide definitions, example sentences, and usage in context. 6. Reflective Summary: ❖ HIghlight the challenges faced and lessons learned during the completion of each component. Submission Guidelines: The portfolio can be submitted as a digital document, presentation, or a combination of both. Include a brief reflection on the challenges faced and lessons learned during the completion of each component as a separate paragraph in the submission. Ensure proper citations for any external sources used. Assessment Criteria: Mastery of business language skills (comprehension, understanding, communication). Appropriateness and effectiveness in various business contexts. Creativity and critical thinking demonstrated in the negotiation and report components. Professionalism in formatting and tone. Vocabulary richness and diversity. Rubric: 1. Business Correspondence: Criteria Formal Tone and Structure (10 points) Sub-criteria Email adheres to formal business writing standards. 5 points Below Developing Meets Exceeds Expectations Expectations Expectations Expectations 1point Proper structure, including a clear subject line and 1point appropriate salutation 2-3 points 4 points 5 points 2-3 points 4 points 5 points 5 points Clear and concise communication of Effective ideas. Communicatio 5 points n (10 points): 1point Adequate response to the hypothetical client’s email, demonstrating professionalism. 1point 5 points 2-3 points 4 points 5 points 2-3 points 4 points 5 points 2. Business Report: Criteria Understanding of Leadership (15 points): Sub-criteria Poor Good Very Good Excellent Demonstrates a clear understanding of leadership concepts. 5 points 1point 2-3 points 4 points 5 points 1-4 points 5-7 points 8-9 points 10 points 1point 2-3 points 4 points 5 points Displays awareness of different leadership styles 10 points Writing is clear, straightforward, and easy to follow. 5 points Clarity and Organization (15 points): Ideas are logically organized in the report. 10 points 1-4 points 5-7 points 8-9 points 10 points 3. Presentation Skills: Criteria Sub-criteria Poor Good Very Good Excellent Clarity in presenting ideas. Content and Structure (15 points): 5 points 2-3 points 4 points 5 points 1-4 points 5-7 points 8-9 points 10 points 1point 2-3 points 4 points 5 points 1-4 points 5-7 points 8-9 points 10 points Logical structure with a clear introduction, body, and conclusion. 10 points Delivery (15 points): 1point Effective use of visual aids 5 points. Clear pronunciation and engaging language. 10 points 4. Negotiation Dialogue: Criteria Role-Play Effectiveness (15 points): Sub-criteria Poor Good Very Good Excellent Realistic portrayal of negotiation scenarios. 5 points 1point 2-3 points 4 points 5 points 1-4 points 5-7 points 8-9 points 10 points 1point 2-3 points 4 points 5 points 1-4 points 5-7 points 8-9 points 10 points Demonstration of effective negotiation skills. 10 points Persuasive Language (15 points): Use of persuasive language to influence the negotiation 5 points. Handling objections with skill and tact 10 points 5. Business Vocabulary Expansion: Criteria Sub-criteria Poor Good Very Good Excellent Industry-specific vocabulary is relevant to the chosen business field. 5 points 1point 2-3 points 4 points 5 points Relevance and Specificity (10 points): Definitions and examples showcase a nuanced understanding. 5 points Usage in Context (10 points): 1point 2-3 points 4 points 5 points 1point 2-3 points 4 points 5 points 1point 2-3 points 4 points 5 points Effective incorporation of vocabulary into sentences. 5 points Contextual usage demonstrates a practical understanding. 5 points Final Submission: Criteria Sub-criteria Poor Good Very Good Excellent Professional appearance and organization. Document/Pres 5 points entation Quality (10 points): 1point 2-3 points 4 points 5 points 5 points 1point 2-3 points 4 points 5 points Thoughtful reflection on challenges and lessons learned. 1point 2-3 points 4 points 5 points Digital document or presentation is wellstructured. Reflection (10 points): 5 points Demonstrates selfawareness and improvement. 5 points 1 point 2-3 points 4 points 5 points