Executive Summary
It is an abstract of what the reader is about to read. It will be presented before the main sections of the plan. Key elements include:
· A measurable goal for your marketing plan and how your marketing plan’s success will be evaluated in quantitative outcomes
· A mission statement that is a standalone paragraph that represents your organization’s purpose
· A brief paragraph that shares specifics about each of the sections that follows.
Briefly reference the current market situation as it relates to your product/service and organization and outlines the opportunity. Point out key success factors and/or major pitfalls you plan to avoid. Reference major actions, changes or trends you anticipate over the next three years and how these will impact your marketing strategy.
Submission, APA, 2 pages (only) synopsis