Part 1 Submit a video clip (35 marks) (5 minutes long)
Submit a 5-minute video reflecting on how your own consumption habits have changed after studying this course.
In your video, you should:
Examine how your personal consumption habits have evolved after learning consumer psychology theories.
Appraise how specific factors (social, psychological, or contextual) affected your past vs. present consumption choices and analyse 2-3 moments where you applied course concepts to make more mindful purchases.
Kindly prepare the above via Power Point Slides Presentation I will do a voice over the presentation as an audio commentary
Part 2: Reflections of Topics (60 marks in total, 20 marks per topic)
Use 12-point Times New Roman and double line spacing throughout the entire paper.
Margins: 1-inch (2.54 cm) margins on all sides (top, bottom, left, and right) of the page
Line spacing: Double-spacing
Paragraph alignment: Align the text to the left and leave the right margin uneven
Paragraph indentation: Indent the first line of every paragraph 0.5 inch
Select THREE (3) topics from the list below. For each chosen topic:
Examine and evaluate how marketers can apply specific concepts from this topic to understand and influence buying decisions.
Provide real-world example(s) to support your answer (Word Limit: 400 words per topic).
Topics:
1: Understanding Consumer Behaviour
2: The Psychological Core
3: The Process of Consumer Decision-Making
4: The Consumer’s Culture
5: Contemporary Marketing Strategies and Consumer Behaviour Outcomes
6: Consumer Behaviour Online
