The student will assess a promotional schedule for a sports team and devise new promotional
ideas.
INSTRUCTIONS
Using your selected minor league team or a college team (University of Texas longhorn football), examine their promotional schedule
for the season. Discuss the target of each promotional element and its effectiveness in drawing
different demographics. How do the promotions align with the frequency escalator concept
discussed in the book?
After completing your analysis, create 5 new promotional ideas that the team could use. These
promotional ideas should be both unique and original. Do not replicate existing promotional
ideas found on other teams. Your 5 promotional ideas should be completely new. Include details
on how each promotional idea can implemented and provide target markets for each promotion.
This assignment must follow current APA format and include at least one citation and be no less
than 500 words.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
