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Advertising Management Process, theory and intended value

BUS506 Strategic Integrated Marketing Communications

Unit 3 Discussion

Advertising Management Process, theory and intended value


Let’s imagine you are the marketing creative for a smaller less known running shoe manufacturer. You have been tasked with the goal of building more brand awareness for a new line of running shoes – how would you use the advertising management process and relevant theory to  help you compete with a top competitor like Nike? List and define the steps in the advertising management process as you understand them and 1 theory that might help guide your brand awareness goal.  


As you read the posts of your classmates, discuss their process and theory and provide possible challenges that could arise in reaching their goals, be sure to justify your feedback by addressing why the challenge should be considered – share new insight gained from reading others’ ideas.


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