Chat with us, powered by LiveChat AIDA Attention Getter for a Sales Meeting / Presentation. Mini-Case | WriteDen

AIDA Attention Getter for a Sales Meeting / Presentation. Mini-Case


Week 5 Discussion

AIDA Attention Getter for a Sales Meeting / Presentation. Mini-Case

For your job as salesperson for the X-L Digital, you now have sales presentations for your email marketing services scheduled.


In your email/phone contacts with prospect #1, Carolyn, you learned that:


She is marketing director at a health insurance company targeting consumer and business markets


She told you that she has been handling email marketing internally and results are “not bad but open rates are below industry standards – and, of course, we would like to get response rates up also.”


She is part of the committee to decide which email marketing agency to begin using. She will make a recommendation from among 3 or 4 email marketing agencies – her recommendation will carry a lot of weight with the committee.


Here’s the DQ: You are meeting in person with Carolyn tomorrow. In your preparation, what is your Attention Getter for the meeting using the AIDA model? This would be a short statement with a visual if appropriate. It would be the first thing you say after you are seated in her office (and you have already said thanks, nice to meet in person, etc.)


Here’s an example of the attention-getter I used with my prospect Pentel:


“Ron I read recently that Pentel has expanded the budget for marketing outreach. How can I help you make use of this opportunity to improve reaching retailers?”


Note that I researched marketing journals for this information and Ron had told me on the phone he needed to reach retailers with a special offer.




For each initial posting, provide a 100 to 200-word response with reference to at least one credible source with APA referencing. 2 point deduction for no reference.


For replies, post at least 1 substantive reply to other students or the instructor for each DQ with no length requirement, but the reply must be substantive and further the discussion. 3 point deduction for no reply.


Be sure to be online 2 days or more in order to respond to other students and/or the instructor. If online only one day, there is a 1-point deduction.


Late penalty for late DQ initial posts and replies is 20% (minus 3 points) for up to 4 days. After that, late DQ posts are not accepted.


Initial posts are due on Friday for full credit and may be posted until Sunday with a deduction of 1 point. Replies are due on Sunday but post earlier for better interaction.


Writing clarity is required and will be reflected in grading for initial postings and replies.


Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of 

Step 1

To make an Order you only need to click ORDER NOW and we will direct you to our Order Page at WriteDen. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
 Deadline range from 6 hours to 30 days.

Step 2

Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email.

Step 3
Upon receiving your paper, review it and if any changes are needed contact us immediately. We offer unlimited revisions at no extra cost.

Is it Safe to use our services?
We never resell papers on this site. Meaning after your purchase you will get an original copy of your assignment and you have all the rights to use the paper.


Our price ranges from $8-$14 per page. If you are short of Budget, contact our Live Support for a Discount Code. All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Please note we do not have prewritten answers. We need some time to prepare a perfect essay for you.