Analyze and compare the activity of YOUR ASSIGNED BRAND + 1 of its main competitors in 3 social media mainstream platforms (Instagram, TikTok, Twitter/X, Facebook, YouTube, LinkedIn, Snapchat, Pinterest…).
Please prepare a presentation that covers the following elements of analysis:
a) Confirm the actual presence of the 2 brands in the 3 selected platforms, and indicate the amount of fans/followers that they have in each platform (through a table, for instance).
b) Analyze the type of topics that they post in each platform (you can illustrate it with some captions), and indicate which type of content gets bigger engagement (you do not need to calculate the engagement rate though). -
c) Describe the Social Media Brand Voice of each brand. Is it the same in all the platforms? -
d) Check out and comment the level of interaction of each brand with their fans/followers. Do they engage with them in conversations? Do they answer their questions? -
e) Comment any other relevant aspect of your choice (such as customer service, crisis management, co-creation…). -
f) Provide your final conclusions and some recommendations for your brand in order to improve its social media activity and performance. -