Order Instructions
Our simulated company is Micro2Go. It is a computer laptop/desktop company. I need a marketing plan with 850 words, even though this is what we have done in the simulation. I need assistance in writing what a proper marketing plan would consist with the following criteria. The marketing plan must be written to the parent company board of directors in the simulation.
Create a concise executive summary to appeal to investors.
Write a situation analysis that includes internal and external business environment factors. Be sure you have identified the marketing mix and the specific five elements of the promotional mix. Explain the importance of consistency created from Integrated Marketing Communications (IMC) in marketing and as it relates to the Conscious Capitalism Simulation. Use this analysis to inform the development of your SWOT analysis.
Develop a SWOT analysis, covering strengths, weakness, opportunities, and threats of customers, competition, company strengths and weaknesses, and major threats and opportunities for the upcoming year.
Articulate how the concept of Conscious Capitalism aligns with Christian worldview principles and demonstrates the importance of corporate social responsibility to the parent company’s board of directors.
Include a financial and market performance report to date.
Cite a minimum of three sources from the following: the textbook, the simulation data, and one peer-reviewed journal article from the GCU Library or another scholarly source.