As you continue working on your final marketing plan in this course, pricing will be a crucial aspect of your plan. You will want to consider current branding efforts, the competitive environment, and the value this brings your market.
Research
Research pricing as it applies to your offering and industry. Consider your options for pricing. Consider your market position in determining your price.
Discuss
· What will your price point be?
· Briefly discuss how you arrived at this price.
· How does this support your market position?
Peer Reply Guidance:
Respond to at least two peers or the instructor with substantive comments that advance the discussion no later than by 11:59 .p.m EST on the Sunday of the assigned week.
Discussion Guidelines
Note that discussions do not require formal citations; however, credit should be provided when outside sources are utilized. In other words, use APA formatted (7th edition) in-text citations and a reference list when paraphrasing and quoting statements from articles, books, websites, etc.
Post your initial thread substantially addressing the topic by Thursday at 11:59 pm EST.