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Brand Image and Failed Brand Extensions

BUS506 Strategic Integrated Marketing Communications

Unit 1 Discussion

Brand Image and Failed Brand Extensions

Conduct some research on famous product brands that have launched a failed brand extension. In your main post:


Provide a summary of the brand and the brand extension that failed.


Discuss what you believe to be the cause for the brand extension failure?


What effect do you believe this had, if any, on the overall brand image?  


Review some of your classmate’s posts and provide feedback on their brand summations and reason for brand extension failure.


Be sure you review the discussion board rubric for details on all grading criteria.


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