Miami Dade College Carnival Cruise Products and Services Report
Internet Assignment Description – For this assignment you will need to select a small or mid-sized company operating in South Florida or internationally (could be the company you currently work for or a company a family or friend works for) and answer the questions below for the selected company. This assignment needs to be single spaced Report presentation will count toward the assignment grade.
What is the name of the company and what are some of the company’s products and services?
Why did you choose this company for the assignment?
What is the name and position of the manager and/or owner who you interviewed for this assignment?
Who are the company executive officers?
Include an organizational chart.
Who is the company’s target market?
Discuss demographics, psychographic, geographic and behavioral variables.
Apply the Porters 5 Forces model to the company’s industry and indicate which factors are high and/or low and the interpretation of the factors.
(i.e. If you feel barriers to entry is high, explain your reasoning).
Develop a SWOT Analysis model for the company.
Apply the Product Life Cycle model to the company overall.
What is the company’s unique selling proposition? Discuss in detail.
What is the company’s sustainable competitive advantage? Discuss in detail.
You may include other information you feel is important for this assignment
Be sure to list all of your references used to complete this assignment.
