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Part 2: The Elevator Pitch

Our second video this week is “The Elevator Pitch.” Here is another one of my favorite speakers, Vanessa Van Edwards; she shares tips for perfecting your elevator pitch and some REALLY GREAT non-verbal tips.  Let’s talk about the “elevator...

Part 1: Enchantment

The following video by Mr. Guy Kawasaki (early Apple marketing executive) is based on his book “Enchantment.” This is a very high-tech, business-focused brief, but the concepts apply to retail, military, government, or any other organization. This video...