Read Chapter 9, 10, 11 and 12. Answer the below questions separately, use textbook citations. 1. When persuaders are faced with the decision of using a large number of weak arguments or a small number of strong arguments, what should they do? Why? 2. Compare and...
For this week’s assignment, you have the task of writing both good news and bad news. When writing good news, remember to use the direct approach; however, when writing the bad news, use indirect approach. A single upload is fine, as long as each memo starts on...
Product positioning assignment: In this assignment, you will develop a personality branding strategy for a celebrity of your choice (real or imagined, dead or alive) to promote a product or service. Present your personality branding strategy with all...
Describe and explain lessons derived from your case study analysis that may be applied and practiced in a future similar situation in which you may mentor, disciple, and coach others in their leadership development.
This assignment is separate from your course project. An important task that leaders perform is setting the tone of an organization. Tone, climate, and culture are several ways that organizational experts talk about the organizational atmosphere, values, beliefs, and...
Customer feedback is an essential source of information for marketers, as it can help them understand their customers' needs, preferences, and satisfaction. It can also help them identify the strengths and weaknesses of their products or services and improve...
For this fifth paper, please provide at least a 500-word Analysis of the fifth marketing step - Sustainability. Based on your other four papers, determine how sustainability works for your product and how that aspect can be marketed to customers....
Identify a change that you implemented or was implemented at an organization with which you are familiar. Based on the article you read in the discussion preparation, discuss if the organization survived or thrived during the change and what impact it had on the...
Ascertain how each of the steps applies to your specific organization. Develop a strategy that illustrates how you would address each of the eight stages of change: Establishing a sense of urgency. Creating a coalition. Developing vision and strategy. Communicating...
As your business scales, so does the complexity of managing financial data, compliance, and reporting. QuickBooks Enterprise is designed for such demands, but without proper support, even a powerful tool can become overwhelming. QuickBooks Enterprise Support ensures...
Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial...
Objective In this assignment, you will examine and apply storytelling to motion content. You will create a storyboard for a 30-second commercial based on a professional brand. This is a big project that requires a lot of conceptual work — don’t wait...