Identify three things that describe your personal brand. Think about what makes you unique and sets you apart from others who may be on the same career path. Describe one specific way you could promote your personal brand identity, such as changing your social media...
MKT 205 Project Guidelines and Rubric Competencies In this project, you will demonstrate your mastery of the following competencies: Apply elements of the marketing mix to inform business decisions that support organizational objectives Determine appropriate marketing...
Recent Change in the Marketplace: Explain one recent change in the marketplace and how it has affected the distribution of products. Examples of changes include purchasing habits or social, economic, and political events. Distribution Channel: Select one distribution...
Item for this essay: Gourmet truffles with fruit, herbs, and flower extract infusions. Promotion Marketing Communication Channels: Describe two marketing communication channels for your chosen product. Briefly describe each and explain why they are appropriate based...
Name a product brand that you consider yourself to be loyal to, and address the following prompts: Describe how the promotion of the product keeps you loyal. Describe how the promotion of the brand considers cultural beliefs in its promotions. Describe what the...
Select one company that has successfully adapted to changing markets and one that has not successfully adapted to the changing markets. Compare how the companies responded to eCommerce and the digital market. Create a 12- to 16-slide presentation to share your...
For this assignment, you will review the five Super Bowl ads provided below and select one to analyze in a PowerPoint presentation. Your task is to create a presentation that addresses the following questions: 1. What was the strategy behind the ad? o Discuss the main...
Perform an Internet search to find a specific diversity policy for an organization and answer the following questions: What is the name of the organization? What is the policy? What are at least two criteria within the policy used to determine EEO and Affirmative...
Research Paper: New Supervisory Skills Your research paper is based on the following scenario: You have just taken over as a Shift Supervisor at Fast Fleet Shoes Manufacturing and have a team of 30 under you. Your educational and training level is exactly what you...
Initial Interviewee Information for the Marketer Interview Assignment By the due date, submit the (a) name, (b) title, (c) organization, and (d) LinkedIn URL (as an active hyperlink) for at least 5 marketing professionals who you would like to interview, rank ordered...
Objective: The goal of this assignment is to help you understand and apply the concept of market segmentation by analyzing the target market characteristics of a brand of your choice. Use at least 2 market research resources to help you gather information and fill out...
Imagine you are launching a new product and need to develop an integrated marketing communication plan. What key elements would you include to ensure a cohesive and effective message across all channels (e.g., social media, PR, advertising, events)? How would you...
