Imagine you are launching a new product and need to develop an integrated marketing communication plan. What key elements would you include to ensure a cohesive and effective message across all channels (e.g., social media, PR, advertising, events)? How would you...
Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product: -Explain potential ethical issues...
Choose a well-known global organization (e.g., Amazon, McDonald’s, Zara, Unilever) that operates in multiple international markets. Research how the chosen organization distributes its products across different markets. Consider both physical (retail, wholesale) and...
– Weekly Post. With real business examples. Post must be creative, interesting, and explains in detail the current topic. – Add a title that can draw in readers’ attention. – Add images to help convey ideas and emotions to the reader. With...
Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company. Using a publicly traded, global company of your choice...
– Weekly Post. With real business examples. Post must be creative, interesting, and explains in detail the current topic. – Add a title that can draw in readers’ attention. – Add images to help convey ideas and emotions to the reader. With...
Performance During the Prior Quarter • Our overall performance was negative, as we were unable to generate enough sales to cover our operating expenses. • This outcome was expected since the company was recently launched. However, our team gained valuable insights and...
You and Marketing Marketing. The word has a connotation and often evokes an image in a person’s mind. In this course, you will examine the various roles in marketing and gain a clear understanding that marketing is more than advertising. This discussion is based...
Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value). Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad...
How does effective organizational communication contribute to the overall success and performance of a company? Can you provide examples of how poor communication has negatively impacted organizations or projects?
How to find a client or company to work with? Often, local businesses strive for help and would appreciate your marketing expertise and help for free. However, contacting businesses might be a time-consuming job to do. So, make a list of the type of businesses you...
Assignment Overview: McDonald’s – This assignment is part of an iterative process leading to your final project, which is a presentation to McDonald’s executives. – The goal of this assignment is to explore why Budgeting, Accounting, and...
