What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?

Answer these two discussion questions, listed below. Please identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. What new products have you purchased in the last two years that were priced using either...

Describe the differences between a vision statement, values statement and mission statement and why are they all important?

Describe the differences between a vision statement, values statement and mission statement and why are they all important?

MGMT311 B002 Fall 2024: Assignment 1

“This assignment will be submitted to Turnitin and an AI tester.” Assignment 1: For the assignment this week, tell me why company culture and motivation would be important to understand as an executive of a publicly traded company. (Make sure that you look...

Segmentation, Cognitive Biases, and Effective Communications

“Segmentation, Cognitive Biases, and Effective Communication” (Personal/Professional Branding Assignment – 10% of Grade) As marketers, we need to understand our prospective buyers and recognize that not all buyers are the same, think the same, or respond the same way...

As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park.

    Order Instructions As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park. This includes...

Identify the specific segmentation strategies that you will use. Identify your target markets. Incorporate the use of specific demographics and data in your research.

Order Instructions Assignment Content(SHERRY) UNIT 7 Part I is uploaded   Marketing Plan: Part II     In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make...

As the new V.P for Marketing, how should you and your project team be on the lookout for potential new competitors for your markets? How can you defend your market share?

Order InstructionsQUESTION 1 As the new V.P for Marketing, how should you and your project team be on the lookout for potential new competitors for your markets? How can you defend your market share?Reference:Sorger, S. (2012). Marketing Planning:...

Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy, pricing strategy, advertising strategy, and sales channel.

Order Instructionscreate the final report to the board (1,000-1,250 words), which will be a written summary of performance. Micro2Go is the name of the computer laptop company. Provide an example so i can plug in the numbers to present to the board. The report to the...

Articulate how the concept of Conscious Capitalism aligns with Christian worldview principles and demonstrates the importance of corporate social responsibility to the parent company’s board of directors.

Order Instructions Our simulated company is Micro2Go. It is a computer laptop/desktop company. I need a marketing plan with 850 words, even though this is what we have done in the simulation. I need assistance in writing what a proper marketing plan would consist with...

What does Publix (or your favorite local grocery store) do to manage and enhance relationships with their customers?

For years, the Publix Grocery Store company has attempted to develop a strong brand image and has recently started to develop a strong brand relationship. Answer the following questions as they relate to Publix (or a local grocery store of your choice that you use in...

Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach

Order InstructionsTurnitin™Turnitin™ enabledThis assignment will be submitted to Turnitin™.InstructionsPart 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating,...

You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called up

Presentation: Determining KPIs to Measure Strategy Success Overview You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to...