Chat with us, powered by LiveChat Choose a country and a product / service that is not currently found in the targeted country and devise a cultural analysis and marketing plan for | WriteDen

Choose a country and a product / service that is not currently found in the targeted country and devise a cultural analysis and marketing plan for

Choose a country and a product / service that is not currently found in the targeted country and devise a cultural analysis and marketing plan for the chosen country. 

For example, you can choose to market an automobile from the United States into a foreign country or can choose to market an automobile into the United States that is not currently available here. 

International students are especially encouraged to find products / services that they’ve been accustomed to or enjoyed (a favorite type of food product) here in the United States and wish to “export” to their home country.

Cultural Analysis: The data suggested in a cultural analysis includes information that helps the marketer make market-planning decisions.  However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country.  This cultural analysis is composed of two parts: information on the cultural makeup of the country and the economic analysis of the country.  I would be impressed if you invoked the Twenty-Contrasting Cultural Factors for economic success.

The information in this analysis must be more than a collection of facts.  In preparing this material, you should attempt to interpret the meaning of cultural information. 

Your analysis should attempt to deal with each of these areas.

I.          Introduction

II.        The Product

A.    Evaluate the product as an innovation as it is perceived by the intended market.

                       1.   Relative advantage

                       2.   Compatibility

                       3.   Complexity

                       4.   Trialability

                       5.   Observability

B    Major problems and resistance to product acceptance based on the preceding evaluation

III.       The Market

            A.   Describe the market(s) in which the product is to be sold

1.   Geographical region(s)

                        2.   Forms of transportation and communication available in that (those) region(s)

                        3.   Consumer buying habits

                              a.   Product-use patterns

                              b.   Product feature preferences

                              c.   Shopping habits

                        4.   Distribution of the product

                              a.   typical retail outlets

                              b.   Product sales by other middlemen

                        5.    Advertising and promotion

                              a.   Advertising media usually used to reach your target market(s)

                              b.   Sales promotions customarily used (sampling, coupons, etc.)

                        6.     Pricing strategy

                              a.   Customary markup

                              b.   Types of discounts available

            B.   Compare and contrast your product and the competition’s product(s).

                        1.   Competitor’s product(s)  

      a.   Brand name                                                                                                    

      b.   Features

                              c.   Package

                        2.   Competitor’s prices

                        3.   Competitor’s promotion and advertising methods

                        4.   Competitor’s distribution channels

            C.    Market size

                        1.   Estimated industry sales for the planning year

                        2.   Estimated sales for your company for the planning Year                      

            D.    Government participation in the marketplace

                        1.    Agencies that can help you.

                        2.    Regulations you must follow

IV.       Executive Summary

Based on your analysis of the market, briefly summarize (two-page maximum) the major problems and opportunities requiring attention in your marketing mix, and place the summary at the front of the report

V.        Sources of information


1. Must be six pages in length, and formatted per APA style

2. Must document all sources in APA style.

3. Times New Roman, 12 Font, Double Spaced

4. Include title page


    Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of 

    Step 1

    To make an Order you only need to click ORDER NOW and we will direct you to our Order Page at WriteDen. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
     Deadline range from 6 hours to 30 days.

    Step 2

    Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email.

    Step 3
    Upon receiving your paper, review it and if any changes are needed contact us immediately. We offer unlimited revisions at no extra cost.

    Is it Safe to use our services?
    We never resell papers on this site. Meaning after your purchase you will get an original copy of your assignment and you have all the rights to use the paper.


    Our price ranges from $8-$14 per page. If you are short of Budget, contact our Live Support for a Discount Code. All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

    Please note we do not have prewritten answers. We need some time to prepare a perfect essay for you.