Write a handout/transcript for me, i need to read them when i go for the presentation. Length should be around 5 mins. AND YOU CAN PICK A TOPIC FOR ME thru the attachments.
Name: /100
Comm 144 – Persuasive Speech Grading Rubric
The persuasive speech must be between 5 to 6 minutes. Finishing the speech over time limit will
result in point deductions (2pts every five seconds), so please prepare accordingly. Must cite 5
credible sources (publisher and date of publication). Speeches will be evaluated based on the
degree to which the following requirements are satisfied.
Traditional Persuasion Structure
Intro (10 points)
• Offers captivating attention-getting-device (AGD) or hook
• Connects hook to the topic and clearly introduces/defines the problem
• Identities the significance of problem with credibility (i.e., citations/sources)
• Offers clear thesis statement (i.e., takes a position/side on the problem)
• Provides preview/roadmap (i.e., foreshadows the main sections of the speech)
Body (60 points)
• Uses signposts (i.e., “first,” “second,” etc.) to introduce effects, causes, solutions
• BP1 supported with credible evidence
• Uses clear transition statements between main speech sections
• BP2 supported with credible evidence
• Causes are directly tied to effects
• BP3 supported with credible evidence
• Solutions are directly tied to causes/effects
• Concrete/clear steps provided for solution enactment
• Solutions are thoughtful and feasible for topic
Conclusion (10 points)
• Offers review statement (i.e., reviews the main sections of the speech)
• Highlights importance of speech (i.e., ties implications of speech to audience)
• Concludes with memorable statement (i.e., connects back to introductory hook)
Delivery (20 points)
• Truly “extemporaneous” speaking (i.e., not reading off a script)
• Avoids nervous mannerisms (i.e., playing with clothing, hair, face, etc.)
• Uses intense, animated language
• Varies speech pace/rate (i.e., not the same speaking pace the whole time)
• Projects or speaks loudly (i.e., farthest person in the room can hear with ease)
• Sounds well-rehearsed (i.e., communicative fluidity)
• Enthusiasm about topic
• Makes eye contact for 70% of speech
• Physical composure (i.e., avoids moving side-to-side or up-and-down w/o purpose)
• Reactivity to distractions (i.e., works through unforeseeable contextual issues)
• Satisfies time requirement
Extra Credit (5 points)
• Correctly applies the speaker’s triangle
Name: /100
Monroe’s Motivated Sequence
Attention (10 points)
• Offers captivating attention-getting-device (AGD) or hook
• Connects hook to the topic and clearly introduces/defines the problem
• Identities the significance of problem with credibility (i.e., citations/sources)
• Relates the problem to the audience with evidence/examples
• Does NOT preview/roadmap
Need (10 points)
• Uses signposts (i.e., “first,” “second,” etc.) to clearly outline the needs
• Explicitly states unfulfilled needs of audience/effects of problem
• Points supported with credible evidence
• Does NOT reveal the solutions
Satisfaction (40 points)
• Clearly explains what the solution is and how it works
• Solution clearly ties to the unfulfilled needs identified previously
• Overcomes objections/counterarguments against proposed solutions
• Points supported with credible evidence
• Does NOT reveal steps for solutions
Visualization (10 points)
• Starts section with “Imagine a world in which…”
• Descriptions are concrete, vivid, and/or personal
Action (10 points)
• Steps to enacting solutions are specific, easy, and concrete
• Concludes with memorable statement (i.e., connects back to introductory hook)
Delivery (20 points)
• Truly “extemporaneous” speaking (i.e., not reading off a script)
• Avoids nervous mannerisms (i.e., playing with clothing, hair, face, etc.)
• Uses intense, animated language
• Varies speech pace/rate (i.e., strategically speeds-up or slows-down for emphasis)
• Projects or speaks loudly (i.e., farthest person in the room can hear with ease)
• Sounds well-rehearsed (i.e., communicative fluidity)
• Enthusiasm about topic
• Makes eye contact for 70% of speech
• Physical composure (i.e., avoids moving side-to-side or up-and-down w/o purpose)
• Reactivity to distractions (i.e., works through unforeseeable contextual issues)
• Satisfies time requirement
Extra Credit (5 points)
• Correctly applies the speaker’s triangle
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Topic Selection & Intro to Persuasion
Abdullah Salehuddin
PhD Student
Today’s Agenda
What’s Persuasion?
Aristotelian Philosophy
Persuasion Structures
01
02
03
Topic must be an unresolved societal/environmental problem Topic should be specific Must provide creative solutions to reduce negative effects of the problem
Topic Selection
Pollution
What kind of pollution?
Plastic, gas, etc.
Where is the pollution?
On land or oceanic?
Which geographic area?
US? Where in US?
Cause of pollution?
Mass factory production? Human activity?
Specific Topic
Oceanic plastic pollution caused by human activity in US
Specific Topic
Oceanic plastic pollution caused by human activity in US
Think, Pair, Share!
Get into groups of three
Identify 3 social issues you’re passionate about
Provide feedback to each other
Focus on which topic would be most compelling/appropriate for this class
What is Persuasion?
01
Persuasion
Persuasion – attempt to influence change in someone’s attitudes, values, beliefs, or actions
Attitude – an individual’s general predisposition toward something as being good or bad, right or wrong, negative or positive
Value – an individual’s perception of the usefulness, importance, or worth of something
Belief – predisposition (or position) that an individual holds as true or false
core (i.e., developed overtime) vs dispositional (i.e., judgmental)
Actions – an individual’s enacted behaviors, typically influenced by attitudes, values, or beliefs
Online conversations around heated topics like politics
How do advertisers
Why Does Persuasion Matter?
Become better at persuading others
Become better consumers of information
Become better at understanding what happens around us in the world
-manipulation
-coercion
-epistemic distortion
Online conversations around heated topics like politics
How do advertisers
Aristotelian Philosophy
02
Model of Persuasion
Aristotle – argued that one may effectively persuade an audience using (1) logos, (2) pathos, and (3) ethos
Online conversations around heated topics like politics
How do advertisers
Logos, Pathos, & Ethos
LOGOS
PATHOS
ETHOS
Greek word for “character”
Tied to ethics (right vs wrong)
Tied to credibility of evidence
Citing sources in speech
Greek word for “word” or “expressed inward thought”
“reasoned discourse”
theory, methods, data/stats, etc.
Conviction through logical connection(s) of evidence
Greek word for “suffering” or “experience”
Tied to emotions (both positive and negative)
Meant to have a vicarious purpose (on audiences)
Appeals to fear, empathy, sadness, concern
Online conversations around heated topics like politics
How do advertisers
Logos, Pathos, & Ethos
LOGOS
PATHOS
ETHOS
Online conversations around heated topics like politics
How do advertisers
What is something you are looking forward to?
Persuasion Structures
03
Traditional Structures: Problem-Cause-Solution
Intro
Conclusion
Solutions
Causes
Problems
Online conversations around heated topics like politics
How do advertisers
Traditional Structures: Cause-Effect-Solution
Intro
(longer)
Conclusion
Solutions
Effects
Causes
Online conversations around heated topics like politics
How do advertisers
Contemporary Structure: Monroe’s Motivated Sequence
Traditional Structure
Step 1: Intro
(1) Hook (attention-getting-device or AGD)
-quotation, stats, story, etc.
-use a story, but then connect to stats
(2) Introduce/connect topic
-offer definition/explanation of issue
(3) Identify significance of problem
-explain why the problem matters
-who or what does the problem affect?
(4) Thesis statement
-clearly state your argument (or position and the change you intend to see)
(5) Roadmap/preview statement
-list main points of the speech
Example:
(1) “In 2019, a whale was found dead on the shores of Philippines. Cause of death? 88 pounds of plastic in its stomach, according to NPR, in March of 2019.”
(2) “Oceanic plastic pollution, as defined by the International Union for Conservation of Nature (or IUCN) in 2024, is an environmental issue where plastic materials, such as bottles and grocery bags, pollute marine life, often caused by human activity.”
(3) “The aforementioned source furthers that plastic pollution kills marine species and threatens food safety and quality, detrimentally affect human health….” –provide stats here
(4) “Oceanic plastic pollution must be reduced to preserve marine life and enhance human health.”
(5) “Hi everyone, I am [insert name] and today I will examine the problems, causes, and solutions to oceanic plastic pollution.”
Oceanic Plastic Pollution
Online conversations around heated topics like politics
How do advertisers
Example:
(1) “There are two effects of oceanic plastic pollution: depletion of marine life and threats to food safety. First, oceanic plastic pollution destroys marine life.”
(2) “According to the Guardian in 2017, for example, scientific studies reveal that marine species often confuse plastic materials for prey.” –continue explaining why this is problematic
(3) “Second, oceanic plastic pollution threatens food safety, detrimentally affecting human health.”
(4) “A 2017 study by researchers at Plymouth University shows that fish eaten by humans have been found to contain plastic.” –continue unpacking the negative consequences
(5) “Now that we’ve fished out the effects of oceanic plastic pollution, let’s dive into its causes.”
Step 2: Problems (BP1)
(1) Identify first effect of problem
-does the issue effect people, groups, environment, etc.? How?
(2) Provide evidence to support that the effects are substantial
-use ethos and pathos
-what are the experiences like? How do people feel?
(3) Identify second effect of problem
(4) Provide evidence to support that the effects are substantial
(5) Transition statement
-explain the point you just covered, and which point you will cover next
Oceanic Plastic Pollution
Traditional Structure
Online conversations around heated topics like politics
How do advertisers
Step 3: Causes (BP2)
(1) Explain the cause for first effect
-use logos to establish association
-must be supported by research
(2) Provide evidence of the first cause
-use ethos + logos
(3) Explain the cause of the second effect
(4) Provide evidence for the second cause
(5) Transition statement
Example:
(1) “First, the depletion of marine life is caused by mass plastic production and irresponsible human activity tied to recycling.”
(2) “The IUCN in 2024 unraveled that of the 400 million tons of plastic mass produced annually, 14 million tons of plastic end up in the ocean and constitute 80% of all marine debris.” –explain how irresponsible human activity contributes to this issue
(3) “”Second, plastic pollution threatens human life because…”
(4) –offer evidence of poor regulatory practices
(5) “After identifying the wave of causes, let’s control this tide with some solutions.”
Oceanic Plastic Pollution
Traditional Structure
Online conversations around heated topics like politics
How do advertisers
Step 4: Solutions (BP3)
(1) Propose first solution tied to first cause & effect
-explain in-depth what solution entails
(2) Provide evidence to show that the solution will work (or has already worked)
-case studies, empirical evidence, testimonies from large samples, existing interventions
(3) Propose second solution tied to second cause & effect
(4) Provide evidence to show that the solution will work (or has already worked)
(5) Lay out specific steps the audience can take
-signing petitions? QR code with resources?
Example:
(1) “First, a solution to ameliorate the depletion of marine life is to take responsible action as humans. Although we cannot control mass production of plastic, we certainly can choose not to use plastic or use plastic responsibly.”
(2) Provide evidence here showing that recycling has worked in various geographic regions
(3) “Second, a solution to reverse threats to human health is…”
(4) Provide evidence for effectiveness of solution
(5) –provide creative ways to ensure that people (i) will recycle (don’t repeat what others have argued for in the past already) and (ii) take action to increase regulation
Oceanic Plastic Pollution
Traditional Structure
Online conversations around heated topics like politics
How do advertisers
Step 5: Conclusion
(1) Review statement
-restate the preview statement from the intro
(2) Significance statement
Describe what you accomplished in this speech and why it matters (to people, groups, and/or environment)
(3) Memorable concluding statement
-connect back to your intro hook
-leave the audience wanting more
Did you start w/ a question? Answer it now
Did you start w/ a story? Give us the ending
Did you start w/ quotation? Offer an interpretation
Example:
“So today, we analyzed the problems, causes, and solutions associated with oceanic plastic pollution.”
(2) “In this analysis, we learned that combatting oceanic plastic pollution can not only preserve marine life, but also improve human health.”
(3) “By responsibly doing our part to avoid using plastic, recycling when using plastic, and advocating for more regulations, we can ensure that whales and other marine life will thrive in the ocean without plastic in their stomach.”
Oceanic Plastic Pollution
Traditional Structure
Online conversations around heated topics like politics
How do advertisers
Thank You!
*Feel free to e-mail me
*Talk after lectures
*Attend office hours on Mondays
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