Corporate strategy alternatives direct the firm into growth, retrenchment or stay the same (no-strategy). Business strategies support the corporate strategy and could be competitive or cooperative. Concrete business ideas are in your SWOT matrix. Functional strategies refer to how different functions support the business strategies.
- Using the table of content for Section VI.A, present your ideas for the 3 strategic alternatives. Each alternative has (a) to (f) parts. The Pro-formas that are part of the homework, refer to the (d) part.
- Select the best strategy for your firm using the table of content for Section VI.B