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Description of the company and product

First: Provide the country and industry assigned along with a description of the company and product.


Country: Saudi Arabia

Business Industry: Business Services


Sales Plan Checklist:


Sales Tools and Materials Sourced:

-Describe additional sales resources and materials you may use to add value to your sales plan. (Cite your resources as your sales team may need to use them again in the future.)


Product Target Market:

-Evaluate and describe your product’s primary target market.


Sales Management Philosophy:

-Describe an international sales management philosophy based on the cultural, social, and demographic profile of the target market for your chosen product.


Sales Representatives:

-Present the core competencies an international sales representative will need to be successful in your assigned international country.

-Design a basic plan to evaluate, recruit, and select international sales representatives.

-Discuss motivational, training, and compensation programs for your sales team.


Sales Pitch:

-Consider your unique selling proposition for the target market in the assigned country and develop a custom sales pitch to be used by your sales representatives when interfacing with clients.


Pricing Strategy:

-Design and explain your pricing strategy for the chosen product. Remember the stage of the product life cycle, and that you are new to the country market, therefore you want to be competitive.


Additional Promotion for Sales Representatives:

-What additional promotional activities would you make available for sales representatives? For each presented tactic, include specific sources so your salespeople may research the activity and determine how they may best utilize it for their sales efforts.


-How will these promotional tactics affect the pricing strategy?


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