22 Jun DISNEY PLUS +
**THIS ASSIGNMENT WILL BE SUBMITTED TO TURNITIN. ABSOLUTELY NO DIRECT QUOTES OR PLAGIARISM ALLOWED**
Slide 1 – Cover Slide:
a. TO: DISNEY+
b. NAME & TITLE: Stephanie Serna (Marketing Consultant, Destiny Marketing)
c. DATE (06/28/2022)
d. SUBJECT: Disney+ Marketing Campaign
e. Purpose of the memo (Example: This memo will be going over the new marketing campaign details for Disney+.)
Slide 2 – Agenda Slide (AKA Index Slide)
SLIDE #, SECTIONS (3: THE MARKETING MESSAGE, THE MARKETING COMMUNICATION TOOLS, & RECOMMENDATIONS), SLIDE TITLES
Content: Slide Number:
THE MARKETING MESSAGE
SEGMENTS Slide 3
VALUE PROPOSITION Slide 4
THE NEW MESSAGE Slide 5
THE MARKETING COMMUNICATION TOOLS
TOOL 1: _____ Slide 6
Slide 3 – The Marketing Message: SEGMENT
i. Define the segment (refer to assignment 2)
ii. Current segment and the two new recommended segments
iii. Define your most important segment (Senior group)
g. Discuss the purpose of your client’s marketing communication with this segment
Slide 4 – The Marketing Message: VALUE PROPOSITION
h. Define the value proposition (Assignment 1) adapt that value proposition to your new segment (senior group).
i. Present here the new value proposition that you will use to create the message for the new segment.
Slide 5 – The Marketing Message: THE NEW MESSAGE
j. Create the single message to reflect client’s brand value and positioning
Slides 6-7-8 – The Marketing Communication Tools:
What are the best marketing communications or promotional tools for this message? ==Reference “Tools of Promotion” learning resource.
Present two tools you recommend for communicating this message to this target segment. They must reflect the characteristics of your target segment. Add additional detail & examples for each one.
**For example, if “events and experiences” was one of your recommendations, provide an example of an event that would be appropriate to communicate the message to your target segment.
Slides 9-10-11 – Recommendations:
k. The right message and medium for the segment. What is the message and the medium you recommend to reach this new target consumer segment?
l. The segment: Summarize the new segment you created. You are reminding the client of the goal.
m. The message: Present the message appropriate for the segment. Use words and/or images.
n. The promotion tool: Present at least two different promotional tools from the major modes of communication, along with an example for each.
o. How to integrate the marketing communications? Make some specific recommendations for your client to best integrate the message and the marketing communications you have recommended.
HOW OUR WEBSITE WORKS
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of
HIGH QUALITY & PLAGIARISM FREE.
To make an Order you only need to click ORDER NOW and we will direct you to our Order Page at WriteDen. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Deadline range from 6 hours to 30 days.
Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email.
Upon receiving your paper, review it and if any changes are needed contact us immediately. We offer unlimited revisions at no extra cost.
Is it Safe to use our services?
We never resell papers on this site. Meaning after your purchase you will get an original copy of your assignment and you have all the rights to use the paper.
Our price ranges from $8-$14 per page. If you are short of Budget, contact our Live Support for a Discount Code. All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.
Please note we do not have prewritten answers. We need some time to prepare a perfect essay for you.