Evaluating High-End Fashion Luxury Marketplaces
Objective: Create a comprehensive report describing two high-end fashion luxury marketplace websites that you like and two that you find less appealing, using the provided criteria below. Provide detailed insights and examples for each criterion to support your evaluation using images and written examples.
Format: The report should consist of four pages in total, with one page dedicated to each website. The breakdown is as follows:
- Page 1: Website #1 (Liked) ( https://www.fwrd.com/)
- Page 2: Website #2 (Liked) ( farfetch.com)
- Page 3: Website #3 (Disliked) ( https://www.chemist-creations.com/pages/shop )
- Page 4: Website #4 (Disliked) ( https://us.cdgcdgcdg.com/ )
Evaluation Criteria:
- Brand Identity:
- Assess if the brand identity is evident on the home page.
- Consider the visual elements and messaging that contribute to brand identification.
- Cohesiveness:
- Evaluate the overall coherence of the website, including fashion representation, aesthetics, and design.
- Defined Target Market/Demographics:
- Determine if the target audience is clearly defined.
- Assess whether the website effectively caters to a specific market or demographic.
- Organized Products:
- Examine the organization of products and ease of navigation.
- Evaluate how well the website facilitates a seamless shopping experience.
- Quality of Product Images:
- Evaluate the quality of product images and their alignment with the stated prices.
- Assess if the visual representation matches the perceived value.
- Search Filter:
- Analyze the availability and effectiveness of search filters.
- Determine if there are sufficient options for users to sort and narrow down their search.