16 May From the perspective of your chosen stakeholder role, do you think that Platinum Resorts should adopt a matrix structure? Why? Provide an explanation of the potential pros and cons of organizing as a matrix organization
Platinum Resorts is a chain of all-inclusive luxury resorts, with locations in Playa Del Carmen, Mexico; Negril, Jamaica; Freeport, Bahamas; and Key West, Florida. Some customers return to the same location year after year, and others enjoy trying out different locations in the group. However, recent reports indicate that sales are down and customer complaints are up. Resort managers are pointing fingers and insisting that the middle managers at each location are not upholding company standards. Currently, the company has adopted a divisional structure, with a vice-president for each of the four resorts.
Frustrated by inconsistent service and weak sales, Platinum Resorts has enlisted the services of a consultant. After visiting each of the resorts and speaking with employees and guests, the consultant is recommending that the company move from its current divisional structure to a matrix organization. The consultant explains that a matrix organization is used by many innovative organizations, such as NASA, to achieve functional and divisional control. Although some managers think that this is a great idea, others are concerned that their authority and control may be undermined by this new organizational structure. Platinum Resorts knows that something has to change, but you are unsure if this is the right solution.
From the perspective of your chosen stakeholder role, do you think that Platinum Resorts should adopt a matrix structure? Why? Provide an explanation of the potential pros and cons of organizing as a matrix organization.
Respond to two other classmates that have a different stakeholder perspective than the one you chose to represent. Reply to all the responses on your main thread.
Your grade will be determined according to the Discussion Rubric embedded in this discussion assignment.
Initial posts are due by 11:59 PM Central Time on Day 4. All responses are due by 11:59 PM Central Time on Day 6.
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