Chat with us, powered by LiveChat Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a wish list?? of Gator items.? Every year, at the beginning of football season, GGG sends a link to the spou | WriteDen

## 20 Nov Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a wish list?? of Gator items.? Every year, at the beginning of football season, GGG sends a link to the spou

Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a “wish list” of Gator items.  Every year, at the beginning of football season, GGG sends a link to the spouse of each member of the Touchdown Club with a reminder to kick the season off with a special Gator gift.  GGG attracted new customers at a cost of \$25.00 each and tracked their purchases over a 4-year period.  The average annual purchase was \$500.00, with a gross margin of 60% and annual per capita marketing expense of \$50.00.  GGG uses a discount rate of 8%, and the observed annual retention rate of Touchdown Club members was 50%.  What was GGG’s 4-year CLV?

Please complete and correct if necessary the Excel file.

## Sheet1

 Data Given New Customers ?? Acquisition Cost/customer \$25 Revenue/customer \$500 Gross Margin % 60% Mktg Exp Per Capita \$50 Discount Rate 8% Retention Rate 50% Time 4 Years Year 1 2 3 4 Total Revenue 500 500 500 500 COGS 200 200 200 200 Gross Maring % 60% 60% 60% 60% Contribution 300 300 300 300 Marketing Expense 50 50 50 50 Cash Flow 250 250 250 250 Discount Rate Retention Rate (zero @ Y1 Expected NPV Cumulative NPV 25 Acquisition Cost CLV

Computational Formula C = Cash Flow d = Discount rate t = Time period r = Retention probability A = Acquisition cost

## image1.png

,

Great Gator Gifts (GGG) launched a Touchdown Club, where Gator fans can create a “wish list” of Gator items. Every year, at the beginning of football season, GGG sends a link to the spouse of each member of the Touchdown Club with a reminder to kick the season off with a special Gator gift. GGG attracted new customers at a cost of \$25.00 each and tracked their purchases over a 4-year period. The average annual purchase was \$500.00, with a gross margin of 60% and annual per capita marketing expense of \$50.00. GGG uses a discount rate of 8%, and the observed annual retention rate of Touchdown Club members was 50%. What was GGG’s 4-year CLV?

HOW OUR WEBSITE WORKS

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of
HIGH QUALITY & PLAGIARISM FREE.

Step 1

To make an Order you only need to click ORDER NOW and we will direct you to our Order Page at WriteDen. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Deadline range from 6 hours to 30 days.

Step 2

Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email.

Step 3
Upon receiving your paper, review it and if any changes are needed contact us immediately. We offer unlimited revisions at no extra cost.

Is it Safe to use our services?
We never resell papers on this site. Meaning after your purchase you will get an original copy of your assignment and you have all the rights to use the paper.

Discounts

Our price ranges from \$8-\$14 per page. If you are short of Budget, contact our Live Support for a Discount Code. All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Please note we do not have prewritten answers. We need some time to prepare a perfect essay for you.