10 May Having an integrated communication strategy is of vital importance to the success of a brand. Integrated communication means that all of the key s
Deliverable Length: 3–5 pages (not including cover page and resource page)
Having an integrated communication strategy is of vital importance to the success of a brand. Integrated communication means that all of the key stakeholders in the company understand the product's position in the marketplace. Before any marketing decisions are made, key stakeholders make sure that they represent the brand in the correct way.
Companies will often create brand identity guidelines to ensure that every piece of advertising has the same look and feel. An example of an award-winning integrated communication strategy is the Snickers “You're not you when you're hungry” campaign. This article discusses this campaign.
Deliverable: This assignment is a 3–5 page paper. You should include videos, links to Web sites, and examples of advertising.
Select any brand of cereal, and detail the company's integrated marketing strategy. Research the brand's integrated marketing campaign, and locate multiple media sources, including the following:
- Web sites
- Search engine results
- Social media
- Any other paid, owned, or earned media
Do not forget how the product is merchandised in the store. Please use these examples in your paper.
After conducting your research, summarize the key elements of the company's integrated marketing campaign. Include the following elements in your paper:
- What is the key message across all media types?
- What are the key design elements (e.g., tonality, emotional response, colors, and images used in the campaign)?
- What does the marketer ask the customer to do? What is the call to action?
- In your opinion, is this an integrated marketing campaign? Explain why or why not.
HOW OUR WEBSITE WORKS
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of
HIGH QUALITY & PLAGIARISM FREE.
To make an Order you only need to click ORDER NOW and we will direct you to our Order Page at WriteDen. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Deadline range from 6 hours to 30 days.
Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email.
Upon receiving your paper, review it and if any changes are needed contact us immediately. We offer unlimited revisions at no extra cost.
Is it Safe to use our services?
We never resell papers on this site. Meaning after your purchase you will get an original copy of your assignment and you have all the rights to use the paper.
Our price ranges from $8-$14 per page. If you are short of Budget, contact our Live Support for a Discount Code. All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.
Please note we do not have prewritten answers. We need some time to prepare a perfect essay for you.