Watch the following clips:
https://marshallmcluhanspeaks.com/sayings/1970-the-medium-is-the-message/index.html
https://marshallmcluhanspeaks.com/sayings/1977-the-medium-is-the-message/index.html
https://www.marshallmcluhanspeaks.com/sayings/1977-media-ecology/
Then watch the following ad
And listen to the following radio clip:
A. How are you currently being “massaged” by radio versus television/YouTube ad? How does seeing the same product (mattresses advertised by radio versus televisio transform the impact of the message)? What unique aspects of the medium are at play. Based on the clips you watched, what would McLuhan’s response to these questions be?
B. Based on what you read in your textbook or listening to McLuhan himself, which of his concepts did you find most helpful and why (global village, media ecology, any one of the ages, media is the message)