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Identify a company that has a portfolio of products

Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.

Recommend a new product or service to add to the company’s portfolio

Conduct a Porter’s Five Forces analysis

Conduct a SWOT analysis

Conduct a market analysis

Establish strategic objectives

Identify issues in the marketing environments

Recommend marketing activities and programs

Establish a budget and determine BEP

Recommend controls to monitor and measure success

Capture the value of this assignment in a self-reflection.


Your paper should include the following components:


Environmental Issues

Action Programs

Budget and Breakeven-Point (BEP)


Paper Requirements



Write your Marketing Plan using the outline below.


Every draft (and the final version) of the assignment must be formatted per APA 6th edition guidelines (Links to an external site.), written in the third person, and include the following:


Running head

Page numbers


Times New Roman, 12-point type font

Headings and subheadings

In-text citations

Title page

Table of contents page

Reference page


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