management case study
INSTRUCTIONS:
The objective of the integrated semester is to help you extend your knowledge of how the finance, operations, management, and marketing disciplines work, and how they integrate their functioning in the real world of business. This assignment is an assessment of how well you understand this integration.
Please read all the instructions carefully before beginning to answer the questions. Contact your instructor if you dont understand the assignments requirements. The assignment must be submitted as instructed. You will lose points if you fail to follow the instructions or if the submission is formatted incorrectly.
The assignment should be prepared as a Word document, 3-4 pages in length per each disciplines questions.
The document should be double-spaced, using Arial font #12.
Add any appendices or references at the end of the Word document for each discipline separately.
Upload the appropriate Word file through the link on Canvas to each of your Integrated Semester courses separately by the due date (i.e. the Marketing assignment should only be uploaded to your Marketing class).
Your reference sources, in addition to the base case and question sets, should be online sites and articles, Bloomberg terminals, your Integrated Semester textbooks, PowerPoint slides, and other sources your professor assigns.
Turnitin, a software tool that improves writing and prevents plagiarism, will be used to assess your sourcing of information. Do your own work.
The Link to the case https://hbsp.harvard.edu/import/1008278
Requirements: 3-4 pages and 2 case
1 INTEGRATED SEMESTER ASSIGNMENT (FINC 300, INFO 300, MGMT 300, MKTG 300) INSTRUCTIONS: The objective of the integrated semester is to help you extend your knowledge of how the finance, operations, management, and marketing disciplines work, and how they integrate their functioning in the real world of business. This assignment is an assessment of how well you understand this integration. It is worth 10% of your course grade. Please read all the instructions carefully before beginning to answer the questions. Contact your instructor if you dont understand the assignments directions or requirements. The assignment must be submitted as instructed. You will lose points if you fail to follow the instructions or if the submission is formatted incorrectly. The assignment should be prepared as a Word document, 3-4 pages in length for each disciplines questions. The document should be double-spaced, using Arial font #12. Add any Appendices at the end of the Word document. Upload the appropriate Word file through the link on Canvas to each of your Integrated Semester courses separately by the due date (i.e. the Marketing assignment should be uploaded to your Marketing class only). Your reference sources, in addition to the base case and question sets, should be online sites and articles, Bloomberg terminals, your Integrated Semester textbooks, PowerPoint slides, and other sources you professor assigns. Turnitin, a software tool that improves writing and prevents plagiarism, will be used to assess your sourcing of information. Do your own work.
2 FINANCE ASSIGNMENT Please make sure to read the two cases about Disney before you answer the below questions. Use either the Bloomberg terminals located at the Feliciano School of Business or other reputable sources such as finance.yahoo.com, morningstar.com or Wall Street Journal etc. for the financial data you use in your answers. You need to provide the references regarding the financial data you use at the end of the finance portion of the term paper. Questions: 1. In 2016, Disney opened its latest theme park, the Shanghai Disney Resort. Assume that Disney is considering launching another major theme park in a foreign country. This will be a major capital budgeting project for the firm. An undertaking of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes. Choose and discuss three items on the income statement that you think that this new undertaking will impact. Explain why you chose those particular items, and how the marketing, management and operations decisions of the company affect these items. 2. The textbook authors discuss a variety of financial ratios, and divide them into five categories. Choose and calculate three financial ratios from three different categories for Disney for the last two years. Make sure to select ratios that you think that opening a new theme park in a foreign country will affect and explain your reasoning. Identify a competitor of Disney and contrast these three ratios for the two companies over the two recent years. Explain why you selected this competitor. Describe how the decisions made by management, marketing and operations functions of the company can effect, and hopefully improve, these financial ratios. 3. Disney is a company with a significant brand value that is closely tied to its family friendly image. Discuss how any violations of business ethics in the company might affect its investors, customers and employees, and ultimately impact the companys overall financial performance. Provide examples, if youd like, to support your answer.
3 OPERATIONS ASSIGNMENT The main purpose of this integrated operations assignment is for you to demonstrate how the decisions made in by the operations department impact the other areas (finance, marketing, management/HR). There are two Disney cases that you must read to complete this assignment. You must also refresh your understanding of the six key operations management functions (listed below for your convenience) discussed in the course and their impact on the other areas (finance, marketing, management/HR). Forecasting Project Management Quality Management Process Design Supply Chain Management Inventory Management 1.Out of the six OM Functions, which, if any, were impacted by the sexual harassment controversies in Disney. How and why? (50 -100 words) 2. Leadership plays an important role in shaping up the operations of a corporation. Were the six OM functions impacted by leadership styles of Isner and Iger? How and Why? (100 150 words) 3. As you know that in a corporation, decisions made in one functional area [finance, Marketing, operations, HR practices (management)] impact on the other functional areas. Disney is considering opening a new Disney Park in a foreign country. Select two OM decisions (out of the six) that, in your opinion, require a high degree of interaction from the other three functional areas. Justify your selections while highlighting the impact of OM related decisions on the other areas. (150 – 250 words)
4 MANAGEMENT ASSIGNMENT All questions should be answered using specific examples from the case study and specific material learned in class. 1. Disneys culture contributed greatly to their nearly 100 years of global success. What type of culture enabled Disney to be so successful? What did they do to specifically communicate and perpetuate their culture throughout the company? Disney also acquired many companies over the years. How did they address culture issues when acquiring these new companies? 2. Disneys strategy enabled it to become a multinational mass media and entertainment company. What type of strategy has Disney used to enable its success? Explain how this strategy has impacted the areas of marketing, operations, and finance. 3. The Disney Company experienced a number of incidents regarding employees engaging in sexual harassment and yet did not make consistent decisions about these incidents and employees when it was brought to their attention. This question has two parts: a. Apply what you have learned about decision making to discuss how Disney should make decisions about ethical issues in the future. b. Discuss how Disneys sexual harassment decision making impacts the areas of marketing, operations, and finance.
5 MARKETING ASSIGNMENT The objective of the integrated semester is to help you extend your knowledge of how the Finance, Operations, Management, and Marketing disciplines work and how they integrate their functioning in the real world of business. This assignment is an assessment of how well you understand the integration process. This assignment will be dealing with DISNEY and has 2 parts. Part 1: Listed below you will find one WEAKNESSES and one THREAT for DISNEY, read them carefully then proceed to answer the questions that follow : 1) Disney Weakness: Walt Disney Company has a higher employee turnover rate compared to competitors. 2) Disney Threat: There is a predicted global recession in the near future. This can cause a problem for Disney in the sense that attendance at their global entertainment venues will decline negatively, impacting their revenue and profit. Assignment Questions: – Pick one, either the Disney Weakness or the Threat and explain how you would turn the Disney weakness into a Strength or the Disney Threat into an Opportunity. – Explain how your actions would impact Marketing, Finance, Management and Operations. Part 2: Assume you are the new CEO of Disney and you have to now rebuild the Disney Brand Image that was damaged due to major harassment scandals so it bounces back from all the negative publicity it received from these incidents. Note: harassment covers not only sexual offensives against women but bullying, microaggression and offensive behaviors against LGBTQ, people with disabilities, older members of the workforce and people from other cultures.
6 Your overall bounce back strategy is to commit to a change in the Disney work place culture at all levels involving all employees in all Disney companies and divisions. After your careful investigation and detailed understanding of the issues you want to take steps to develop a culture of trust, respect and purpose for all employees and a harassment free work environment in all 32 Disney Global Business units with a total of 203,000 employees. To establish consistency in policy and procedures on a global basis requires you retain services of an outside consulting firm with expertise in development of Human Resource Programs that can guide the Disney Organization step-by-step through a critical process so all their employees become trained and certified in policies to end Harassment within their organization. The cost to implement the program is $600 per employee for a total cost of $12,180,000.(203,000 employees x $600 each). Your Assignment has 3 parts – Explain how you would Announce , Market and Promote this program internally to all Disney employees so they take a Pledge of Commitment to make the Disney workplace a more respectful place of employment. – Secondly: explain what Marketing action you recommend Disney take to reverse the negative impression these harassment scandals had among Disney PUBLICS ( their external audiences) to make all Disney divisions a more respectful place of employment. – Lastly , explain the impact these actions have across Marketing ,Finance, Management and Operations.