Intellectual property (IP) is a significant asset for most companies. Patented products and processes often enable the company’s very existence. IP must be managed and protected in line with the fundamentals and mission of a company’s business and with the requirements of IP law.
Review Business Ethics Flashpoint 8.1: Creator/Consumer Balance (located at the end of the e-book section on intellectual property, on page 196 (E-book p. 82)). This section of the text portrays negative actions by pharmaceutical and healthcare companies, but there have also been positive examples during the Covid-19 pandemic as companies set aside competitive interests to provide testing, equipment, and research in a more collaborative manner.
The primary balance remains the same: the rights and interests of the creator of the intellectual
property compared to the needs of the consumers of the product.
Question: If you were the CEO of a pharmaceutical manufacturer that had spent many years and
millions of dollars in creating, developing, testing, and getting government approval for a new
drug, how would you address the issues of protecting your intellectual property while meeting
the patient/public needs for that drug?
Consider, e.g.:
Profit and return on investment for company owners/shareholders
Protecting intellectual property of the company
Needs of patients, practitioners, and society
Biblical support and guidance for your positions
Any other legal and ethical concepts you believe may be relevant
Support your analysis with at least 3 scholarly sources other than the course materials, cited in-text and in a reference list. You must also integrate Biblical worldview analysis.
This paper must contain at least 800 words and follow current APA format but does not
require an abstract. The title page and reference list do not count towards the length
requirement.
Criteria Ratings Points
Content/ Analysis
56 to >51 pts
Advanced
All issues are addressed and questions answered.
Major points are supported by all of the following: • Pertinent, conceptual, or personal examples; • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); • At least 3 scholarly sources, in addition to the course materials, cited in current APA format; and • Integration of at least 2 biblical principles with citations.
51 to >46 pts
Proficient
Most issues are addressed and questions answered.
Major points are supported by most of the following: • Pertinent, conceptual, or personal examples; • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); • At least 3 scholarly sources, in addition to the course materials, cited in current APA format; and • Integration of at least 2 biblical principles with citations.
46 to >0 pts
Developing
Some issues are addressed and questions answered.
Major points are supported by some of the following: • Pertinent, conceptual, or personal examples; • Thoughtful analysis (considering assumptions, analyzing implications, and comparing/contrasting concepts); • At least 3 scholarly sources, in addition to the course materials, cited in current APA format; and • Integration of at least 2 biblical principles with citations.
0 pts
Not Present
Few issues are addressed and questions answered.
Little or no analysis of key issues.
Or paper is not submitted.
56 pts
Grammar/ Spelling
10 to >9 pts
Advanced
Correct spelling and grammar are used throughout the thread. There are 0–2 errors in grammar or spelling that distract the reader from the content.
9 to >7 pts
Proficient
There are 3–5 errors in grammar or spelling that distract the reader from the content.
7 to >0 pts
Developing
There are 6–10 errors in grammar or spelling that distract the reader from the content.
0 pts
Not Present
There are more than 10 errors in the grammar or spelling that distract the reader from the content OR there is evidence of a complete lack of spell-checking and proofreading.
10 pts
Paper Grading Rubric | BUSI561_B02_202340
Criteria Ratings Points
APA Citation Compliance
10 to >9 pts
Advanced
References are cited both in-text and in a reference list. There are 0–2 minor errors in APA format in the required citations.
9 to >7 pts
Proficient
References are cited both in-text and in a reference list. There are 3-5 minor errors in APA format in the required citations.
7 to >0 pts
Developing
There are more than 5 errors in APA format in the required items and/or required citations are missing.
0 pts
Not Present
Required citations do not exist, or demonstrate no APA formatting or structure.
10 pts
Word Count 4 to >3 pts
Advanced
The minimum word count of 800 words of substantive content is met or exceeded.
3 to >2 pts
Proficient
Substantive word count is between 600 and 800 words.
2 to >0 pts
Developing
Substantive word count is between 400 and 600 words.
0 pts
Not Present
There are fewer than 400 words of substantive content.
4 pts
Total Points: 80
Paper Grading Rubric | BUSI561_B02_202340
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BUSI 561
Paper: Intellectual Property Priorities Assignment Instructions
Intellectual property (IP) is a significant asset for most companies. Patented products and processes often enable the company’s very existence. IP must be managed and protected in line with the fundamentals and mission of a company’s business and with the requirements of IP law.
Review Business Ethics Flashpoint 8.1: Creator/Consumer Balance (located at the end of the ebook section on intellectual property, on page 196 (E-book p. 82)). This section of the text portrays negative actions by pharmaceutical and healthcare companies, but there have also been positive examples during the Covid-19 pandemic as companies set aside competitive interests to provide testing, equipment, and research in a more collaborative manner.
The primary balance remains the same: the rights and interests of the creator of the intellectual property compared to the needs of the consumers of the product.
Question: If you were the CEO of a pharmaceutical manufacturer that had spent many years and millions of dollars in creating, developing, testing, and getting government approval for a new drug, how would you address the issues of protecting your intellectual property while meeting the patient/public needs for that drug?
Consider, e.g.:
· Profit and return on investment for company owners/shareholders
· Protecting intellectual property of the company
· Needs of patients, practitioners, and society
· Biblical support and guidance for your positions
· Any other legal and ethical concepts you believe may be relevant
Support your analysis with at least 3 scholarly sources other than the course materials, cited in-text and in a reference list. You must also integrate Biblical worldview analysis.
This paper must contain at least 800 words and follow current APA format but does not require an abstract. The title page and reference list do not count towards the length requirement. Submit your paper as a Word document.
Submit your paper by 11:59 p.m. (ET) on Sunday of Module 5: Week 5.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
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