Major Competitors in The Blue Jeans Market Questions
1. Identify the major competitors in the blue jeans market.
2. Who has the leading market share, whose shares have declined?
3. What segmentation is (has) occurring/occurred in the blue jeans market and why?
4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?
5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?
6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?
Assignment requires 2 – 3 pages responding to the above questions including an introduction and conclusion.
Also add a title and references page in APA format.
For potential full credit, make use of marketing concepts from the readings and other sources, Papers must have at least two (2) references of credible marketing theory, one from the text book.
