Many companies use their brand as a competitive advantage. Given your knowledge about the global economy: Identify three (3) brands likely to remain a source of advantage in
- Many companies use their brand as a competitive advantage. Given your knowledge about the global economy:
- Identify three (3) brands likely to remain a source of advantage in the 21st century and explain why.
- Explain the effects of the Internet’s capabilities on the brands you identified in the previous question and what the brand’s owner should do in light of them.
