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Marketing excellence

Chapter 20: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations, pp. 585-608

Chapter 21: Managing Digital Communications: Online, Social Media, and Mobile, pp. 615-630

 

Instructions

Review the “Marketing Excellence: Coca-Cola” case study on pp. 611 of your textbook. Reflect on the successes that Coca-Cola has had with respect to its new product introductions. What would you recommend in the future with respect to not only new product introductions but also mass communication methods? As you analyze, think about how Coca-Cola can most effectively reach multiple target markets.

Your journal entry must be at least 200 words in length. No references or citations are necessary.

 

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