12 Jan Marketing Management
Group Project – Marketing – Find your GroupThis is a semester-long team project focused on developing a marketing plan for an innovative, INTERNATIONAL product/service. Each team will come up with one innovative product/service and develop a comprehensive marketing plan, following the template is provided in Course Content. Although individual team members may take on certain management and editing task, all team members are collectively responsible for understanding and preparing materials for this assignment. Peer evaluations will be administered at the end of the course. There will be a powerpoint presentation expected, as well as, a 20 – 25 minute video presentation (all members must participate in the video presentation and be Professionally dressed) of the your plan required. There IS NOT a paper required for this project for this is a Marketing course and therefore, needs to have a more creative flare of presenting your work (i.e. YouTube clips, commercials, advertisements, Public Relations events, etc.).
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