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Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as i

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions: 

Write a 1,050- to 1,250-word answer addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

  • Target Market
  • What is a target market?
  • What is the target market of the product or service selected?
  • What is the importance of selecting a target market?
  • What issues and questions must be considered when selecting and managing a target market?
  • Branding
  • What is a brand?
  • Why is branding important?
  • After selecting a current, common health care brand, address the following:
  • What images or thoughts do you relate to that brand?
  • Does the branding appeal to the market? Do those images influence consumers' decisions to buy or use that brand?
  • Is the product successful?
  • What is the profitability of the product and what is the effect on the bottom line?
  • If this were your product or service, what might you do differently?

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Format in APA format.

See attached Grading Criteria

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