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Marketing with the Customer in Mind

Part 2: Marketing with the Customer in Mind (3 pages)

Identify the external stakeholders (influencers) whose needs you will have to consider when designing the marketing campaign.

Identify a potential new customer base, including sub-groups, that could be reached through this marketing campaign. Explain how your new customer base reflects diversity (including culture, race, age, and other demographics) and inclusion.

Create a prioritized list of consumer needs (based on your knowledge of the company or your imagining of the customers you identified) you will have to take into consideration when developing social media messaging for the campaign.

Synthesize what, if any, considerations will need to be made to influence customer behavior and promote customer buy-in.

o Identify any challenges you may encounter in gaining buy-in for your existing and potential new customer bases.

o Propose recommendations related to messaging content or delivery method for how to overcome those challenges and gain customer buy-in.



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