Strategic Management MBA-599-MOD 1 DISCUSSION BOARD
Improve Coca-Cola’s Mission Statement
graded
Textbook Learning Exercise 2B
Overview
Coca-Cola’s mission statement is available on the corporate website at http://www.coca-colacompany.com/our-company/mission-vision-values. The purpose of this exercise is to evaluate Coca-Cola’s mission statement and to develop a new and improved statement for the company.
Challenge
• Review Coca-Cola’s mission statement.
• Develop an improved mission statement by completing Learning Exercise 2B in your text.
o address steps 1-3
What to Post?
• Post that improved mission statement to this Discussion Board