9.2. Reading
Chapter 7. Strategy Formation: Corporate Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)
9.3. Test your knowledge
Question 1
- How is corporate parenting different from portfolio analysis? How is it alike? Is it a useful concept in a global industry?
- Question 2
What are the tradeoffs between an internal and an external growth strategy? Which approach is best as an international entry strategy?