Discussion 6.1
Explain why it is important to anticipate and overcome buyer concerns and resistance.
Discussion 6.2
Describe the five major types of sales resistance.
Assignment 6.1
Chapter 8 Case Mid-East Metals
Writing Requirements
· APA format, 4 pages in length (excluding cover page, abstract, and reference list)
· Use the APA template located in the Student Resource Center to complete the assignment.
MRKT319:7:Online Principles of Marketing and Advertising
Discussion 7.1
This chapter sets up a way to organize media in terms of paid, owned, and earned categories. Define each and explain how they are different. Give an example of each and explain why and when you would use that type of media.
Discussion 7.2
Define and describe a banner ad. Some experts say the effectiveness of banner ads is declining. Why would that be?
(250 words min.)
Discussion 8.1
This chapter used the Geico Gecko YouTube photos as an example of expressing a brand personality online. Find another brand that uses YouTube to create a brand personality. Critique its effectiveness.
(250 words min.)
Discussion 8.2 (Course feedback)
Student feedback is very important to us at Potomac, to continually improve course content and delivery, please provide your comments and insights regarding your course, please list anything that you would like to see changed in this course and how it will improve the learning experience for students.
FINAL EXAM _Part 1
Completion requirements
To do: Make a submission
Due: Sunday, End of Module by 11:55 p.m. EST
Your final exam consists of 2 parts—a total of 200 points.
· Part 1- Marketing Plan (175 points)
· Part 2 Final Quiz Chapters 9-16 (25 points)
Part 1. Marketing Plan (175 points)
Create a marketing plan for a new or already existing product or service to attract new customers. A successful marketing plan does not have to be complex or lengthy; however, should contain enough information to help establish, direct, and coordinate your marketing efforts. You must use APA format, include a cover page, and remember to include references. The paper should be at least 10 pages. Please include in your marketing plan the following five steps; by answering these key questions about your business, you can develop a solid foundation on which to build your marketing plan.
Position your product or services (Research the product or service)
· Competitive Landscape
· Place
· Promotion
· Timeline
In addition, you have an unlimited marketing budget. Have fun with this project!
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Writing Requirements
· APA formatting, Times New Roman, size 12
· Use the Databases and APA template located in the Student Resource Center to complete the assignment.
Grading Criteria:
· This assignment will be graded using the UOTP Writing Rubric displayed below