Chat with us, powered by LiveChat Project II Pick a restaurant (franchise or non-franchise) to start in your hometown. Picking your target market is the firs | WriteDen

Project II Pick a restaurant (franchise or non-franchise) to start in your hometown. Picking your target market is the firs

  

Project II

Pick a restaurant (franchise or non-franchise) to start in your hometown. Picking your target market is the first step; then you will tailor your marketing mix to meet the needs of the market. Here are the steps you should follow and the items that should be included:

  1. Research the overall your town demographic – population (city, county), average      household income, ethnic make-up, children, etc.
  2. Research existing restaurants (competitor analysis).
  3. Using 1-3 identify a need/opportunity in the market – What market segment is not being served or is underserved? Who is your target market? Why did you choose this target market? What is their primary motivation(s) in choosing a restaurant (type of food, price, convenience, taste/quality, atmosphere, location, etc.)? 
  4. What type of food, price, quality, distribution will you offer?
    1. Is the food unique to the market or is your offering going to compete directly with an existing restaurant(s)? How varied will your menu be? Alcohol vs. no-alcohol. Why did you make your menu choice?
    2. Price–Will the market economic demographics support your pricing? How does your price compare with competitors? Will you use nightly specials, coupons, discounts, happy hour specials, etc.? How did you make your pricing choices?
    3. Quality–How will your quality compare to competitors? Remember higher quality       usually comes with higher costs resulting in either higher price or lower       margins.
    4. Distribution–Where will you specifically locate your restaurant? Will your restaurant be buffet, sit down with linens, order/pick-up at counter, carry-out, delivery? Breakfast, lunch, supper – all or any combination. Why did you make these decisions?
  5. Draw a perceptual map showing your restaurant versus your primary competitors using price and perceived quality as your measured perceptions.
  6. What will be your competitive advantage? 
  7. Choose a name and brand identity or slogan.
  8. How will you promote your restaurant?
    1. What basic message in your advertising? (Ex. A strong focus on price, strong focus on convenience, strong focus on quality and taste, a strong focus on a differentiated product, etc.)
    2. What advertising media by percentage? (Newspaper, radio, tv, magazine, internet, direct mail, etc.) Remember advertising is expensive, so make your choices wisely       using the media(s) which will most effectively reach your target demographic. 
    3. Where specifically will you advertise within the media you chose? (ex. The Fort Mill News, CN2, WAGL, Facebook, etc.)
    4. Any unique promotions? (Free samples, free catered meal to a business employing your target market, person in a chicken suit in front of restaurant, all opening day proceeds going to the local charity favored by your target market, etc.)
  9. Why will your restaurant be profitable?

    HOW OUR WEBSITE WORKS

    Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of 
    HIGH QUALITY & PLAGIARISM FREE.

    Step 1

    To make an Order you only need to click ORDER NOW and we will direct you to our Order Page at WriteDen. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
     Deadline range from 6 hours to 30 days.

    Step 2

    Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email.

    Step 3
    Upon receiving your paper, review it and if any changes are needed contact us immediately. We offer unlimited revisions at no extra cost.

    Is it Safe to use our services?
    We never resell papers on this site. Meaning after your purchase you will get an original copy of your assignment and you have all the rights to use the paper.

    Discounts

    Our price ranges from $8-$14 per page. If you are short of Budget, contact our Live Support for a Discount Code. All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

    Please note we do not have prewritten answers. We need some time to prepare a perfect essay for you.