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Question Case Assignment?2: Analyzing Tweets Background Select a company or a celebrity you like to follow on Twit


Case Assignment 2: Analyzing Tweets


Select a company or a celebrity you like to follow on Twitter and analyze their tweets from the past several days.

Focus on their language and style strategies and how they keep their content compelling while also keeping it concise.

Your Assignment

Write a 500-word (maximum) memo to your instructor presenting your findings.

Do not insert screenshots of tweets. Explain and analyse in your own words.


▪ Due no later than4:00 PM on Thursday, February 13, 2020

▪ Submit assignment via Moodle

▪ Present the memo in a format or style of your choice.

▪ Must have a title page with assignment name, course number and name, student name, instructor’s name and date.

▪ Must have a references page (APA format).

▪ Counts towards 10% of your total mark.

ASSESSMENT CRITERIA (See Assessment Rubric)

➢ Introduction – 5 pts.

➢ Content (language, style, compelling) & Organization – 5 pts.

➢ Format & Design – 5 pts.

➢ Conclusion – 5 pts.

➢ Grammar, Spelling & Mechanics – 5pts.

KPU CMNS 1140 – P Bains– Intro to Professional Communication – Meyer, Communicating for Results 4e

21 hours ago

-Are they using plain language in their tweets

-Is that message clear

-How they are keeping people engage

-Is that information interesting

-is that information compelling

– why people visiting their profile again and again.

– anylize and explain

– no screenshots of tweets

– apa format citation( make a citation by using weblink)

– clear , concise

– good content ( explain what they are saying , why they are saying it )

– should we cite each tweet or profile

Each tweet has its individual link so tweet should be cited

– make your work professional

– make content concise

– organize information properly

Can we directly quote the tweet ?

Yes u can directly quote or paraphrase

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