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Rationality & Choice Effects

BUS149

Week 1 Quiz

Rationality & Choice Effects

Question 1Kahneman (2003) discusses two systems of cognition. These two systems refer to which of the below?

 

  Intuition & Reasoning

 

  Gains & Losses

 

  Framing & Accessibility

 

 Question 2According to Huber, Payne, & Puto (2014), the attraction effect is also known as what?

 

  Compromise effect.

 

  The law of beauty.

 

  Asymmetric dominance.

 

 Question 3According to Maciejovsky & Budescu (2013), “stimulus-response compatibility” predicts which of the following results?

 

  Consumers aggregate reviews better for numerical than for verbal information.

 

  Consumers aggregate reviews better for verbal than for numerical information.

 

  Consumers’ preferences are more inconsistent when they encounter verbal reviews and process them numerically than when they encounter and process reviews within the same domain (verbal or numerical).

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