use the example paper for guide no more than 2-3 pages:
Read the article The SEC Makes More Money Than Every Other Conference and It's Not Even Close.
Specifically, the following critical elements must be addressed:
- Discuss the economic choices that were made.
- Assess the sources of expenses and capital funding that were used.
- Examine the average revenue, expenses, and profit numbers broken down by conference.
- Evaluate which approach would work most effectively for economic viability.
1 Running Head: 3-2 Journal: Economic Choices and Viability
3-2 Journal: Economic Choices and Viability
Dujon McDonald
SPT 620: Finance and Economics of Sport
Southern New Hampshire University
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2 Running Head: 3-2 Journal: Economic Choices and Viability
The term economic choices are defined as having multiple options of the same products
or services with different price points. For example, if someone wants to buy a new cell phone
for $799, $899 or $999, the differences will depend on Brans and carrier of the phone. Sports
organizations in the U.S practice different types of economic choices. One example is social-
economic choices; this involves people in society and their behavior. In Peter Berkes's article, he
mentioned the SEC having the most revenue and profits in the entire country. Although The Big
Ten came in second in terms of revenue, they only manage to come in at number 4 in terms of
profits due to having the highest average expenses in the country (Berkes, 2016). Let talk a look
at why the SCE is leading the way.
Compared to The Pac-12 Network, which has about 11 million subscribers going into
year four, the SEC has 66 million subscribers in their first year even though they charge and
higher fee. The SEC uses social and scientific economic choices (Berkes, 2016). The SEC has a
profit of $16,907,834, which is $15,013,660 more than the Big Ten and $12,063,081 more than
the Big 12, respectively. The social economical choice seems to have a positive impact on the
SEC as the conference makes an average of around $14 million more in revenue per-team than
their closest peer and around $12 million more in average profit after expenses; when compared
to that of the Pac-12 who finished in the negative losing about $1.5million. For each conference,
the sources of expenses came from media rights, Broadcasting deals, networking fees, etc.
Moreover, SEC schools like Texas A&M utilized the influx of donations related to the facility
renovations as a source of revenue and profits (Berkes, 2016). I believe social and scientific
economic choices would work most effectively for economic viability. The more a sports
organization study its peers and the more informant they gather on society and their behavior, the
more they can reach them with its service or product.
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3 Running Head: 3-2 Journal: Economic Choices and Viability
Reference:
Berkes, P. (2016, April 26). The SEC makes more money than every other conference, and it's
not close. Retrieved from https://www.sbnation.com/college-
football/2016/4/26/11456612/athletic-department-finances-sec-big-ten-pac-12-acc
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