Chat with us, powered by LiveChat Referring to the marketing mix assignment in Week 4, create a social media strategy for your product (energy drinks) or service. Discuss how you will use s | WriteDen

Referring to the marketing mix assignment in Week 4, create a social media strategy for your product (energy drinks) or service. Discuss how you will use s

 

Referring to the marketing mix assignment in Week 4, create a social media strategy for your product (energy drinks) or service. Discuss how you will use social media for internal and external communications. List at least four social media tactics. Then, create a graphic that illustrates the details of your social media strategy. In a narrative, explain the graphic in detail.  Do not leave the interpretation of the graphic to the reader to discern.  Always explain the takeaways you want the reader to comprehend.

Social Media Strategy

MKTU 605: Week 7 Assignment and Rubric

Length: 1-2 Pages

Due: Sunday of Week 7, by 11:59 pm PT

Value: 80 Points

Read the rubric below to develop a scope of work.

Referring to the marketing mix assignment in Week 4, create a social media strategy for your product or service. Discuss how you will use social media for internal and external communications. List at least four social media tactics. Then, create a graphic that illustrates the details of your social media strategy. In a narrative, explain the graphic in detail. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.

This assignment is due Sunday of week 7 by 11:59 pm.

Rubric: Evaluation Criteria

Grading Elements

Exemplary

Proficient

Developing

Emerging

Social Media Strategy Description

30-28

Clearly and concisely describes the social media strategy of the marketing plan, including at least four (numbered) social media tactics.

27-25

Fairly clearly describes the social media strategy of the marketing plan including at least three (numbered) social media tactics.

24-21

Describes the social media strategy of the marketing plan, including at least two (numbered) social media tactics.

20 – 0

Vaguely describes the social media strategy of the marketing plan, includes one social media tactic.

Social Media Connections to the Marketing Mix

30-28

Clearly and concisely describes how the five Ps will be leveraged in the social media strategy.

27-25

Fairly clearly describes how the five Ps will be leveraged in the social media strategy.

24-21

Somewhat describes how the five Ps will be leveraged in the social media strategy.

20-0

Vaguely describes how the five Ps will be leveraged in the social media strategy.

Writing & Presentation Mechanics and APA

20-18

The narrative and presentation are logical, well-written, and the required length. Spelling, grammar, and punctuation are accurate. The paper is APA formatted.

The presentation applies the graphic called out in the assignment description.

The presentation is not text-heavy and uses bullet points that spark interest. The presentation is supported by data, and is visually appealing, and is easy to understand.

Lists at least eight references.

17-14

The narrative and presentation are logical, well-written, and is the required length. Minor errors in spelling, grammar, and/or punctuation. The paper is somewhat APA formatted.

The presentation applies the graphic called out in the assignment description.

The presentation is not overly text-heavy and uses bullet points that spark interest. The presentation is supported by data and is somewhat visually appealing, and easy to understand.

Lists at least eight references.

13-11

The narrative and presentation are somewhat logical and is the required length. Minor errors in spelling, grammar, and/or punctuation. The aper is partially APA formatted.

The presentation does not apply the graphic called out in the assignment description.

The presentation is somewhat text-heavy. The presentation is not supported by data, and is not visually appealing, nor easy to understand.

Lists at least six references.

10 – 0

The narrative and presentation lack clarity and may be confusing and too long or too short. The paper is not APA formatted.

Numerous errors in spelling, grammar and/or punctuation.

The presentation does not apply the graphic called out in the assignment description.

The presentation is text-heavy. The presentation is not supported by data.

Lists at least four references.

MKTU 605 Rubric Week 7 Assignment Page of 2 02/2020

,

MARKETING MIX 1

Marketing Mix: Energy Drink

Anthony Bahlman

UMG

MKTU/605

05/29/2022

MARKETING MIX 2

Marketing Mix Description

Product

The company maintains a simple product mix. The company has established different

flavors for the energy drink to ensure that they suit the customer needs and tastes. Some of the

flavors that will include cranberry, coconut, blueberry, and kiwi. Due to the growing need for

having sugar-free drinks among the millennials has led to the introduction of the sugar-free energy

drink. The energy drink will be packaged in a bottle that is white with a combination of blue color

and a sparking image to show that the drink is bursting with energy. The container will be

cylindrical with the brand name written horizontally in sparkling red color.

Pricing

The energy drink is a new product in town. Therefore, the pricing strategy that will be used

is market skimming. The company wants to ensure that the investments are recovered in the

shortest time possible before there are more imitations and the rise in the price competition. Thus,

enforcing the brand position as a unique healthy product will require the prices of the new product

to stay higher than the competitors (Rajavi et al., 2019). The price will however, be set at a

reasonable level and be realistic to ensure it adds value to the consumers. The company will also

use special pricing methods and tactics to ensure it stimulates purchases. The use of discounts for

bulk purchases is meant to enhance purchases in high quantities. The company will also use

discrimination tactics to ensure the prices are lower for some customer segments such as the

students in colleges, sports centers, bars, and restaurants.

Promotion

The company will use push promotional strategies to ensure the energy drink reaches a

greater market. This is a strategy that ensures that the company takes the products to the

MARKETING MIX 3

consumers. The goal of this strategy is to ensure the products are taken directly to the consumers.

The company will thus work with contracting different wholesalers and retailers to provide enough

supply base and convenience for the targeted consumers. These suppliers will receive incentives in

order to ensure they continue to sell the energy drinks (Sudari et al., 2019). The promotion

strategies that will be used include direct marketing. This is a strategy that aims at ensuring the

promotional messages reach to the targeted consumers directly. The company will open a

Facebook page and a website where the targeted consumers and existing customers will interact

with each other and share the views about the product. The use of these platforms will be useful for

the company to keep track of the customer reactions and to understand the changes that should be

made to make the product better. The strategy will help the company to grab a huge market share.

The promotion strategies will include the use of the integrated marketing communications.

The objectives of the established communication strategy is to create brand awareness, brand

positioning, and stimulating purchase and repeat usage. Thus, the communication strategy for the

energy drink will include massive product launch campaigns within the country and afterwards,

some targeted marketing to the targeted segments (Wu & Li, 2018). For the purposes of achieving

this goal, the company has set aside a budget of $200,000 for one year. Advertising will be used as

one of the most important tool in the integrated marketing communication strategy. The ads will be

placed on the print media and the social media to ensure it reaches all the segments of the

customers including the older generation which is not attracted by the use of social media. The

company will also use advertising methods such as billboards, branded vehicles and posters to

make the customers identify with the new product. The social media will be used for viral

advertising to reach the tech savvy youths who enjoy the creative and fun advertising messages.

Distribution

MARKETING MIX 4

For the new energy drink, the company will use intensive distribution strategies in order to

make the products available in as many outlets as possible. The suppliers will be selected around

the country to help maintain the brand of the company and solidify the position of the product as a

premium product. The main retail distribution channel is the supermarkets (Mintz et al., 2021).

These are the most consumer shopping places. The products will also be distributed to the bars and

restaurants, and pharmacies. The company also will establish strategic distribution centers in the

different parts of the country to ensure that there is no shortage of the products in these parts. There

will be national distribution firms to help distribute the brand in different states and the regions.

Operationalizing the Marketing Mix

The operationalizing of the marketing strategy involves the different facets of the company

as opposed to the marketing arm. An effective marketing strategy uses the unique strengths of the

business and communicates this value to the consumer (Prabowo & Sriwidadi, 2019). The

company has to harmonize the marketing mix with all the sales, customer service, and the

marketing function. Operationalizing the marketing mix requires that the employees think about

the targeted customers, setting quantifiable steps and harmonizing the marketing strategy across

the business. The product aspect of the marketing mix will be operationalized by ensuring the team

in the company is structured for success. The teams in the company work together and

communicate effectively to enhance the competitiveness of the company. The setting of clear

objectives, roles and expectations enhances the achievement of the goals in the company. The

second approach of operationalizing the marketing mix is the definition and measuring of success

(Lim, 2021). The teams needs to use data-centric goals to align with the company’s overall goals.

The team leader should ensure there is candid feedback from all the others in order to ensure

changes and chances of poor performance are identified beforehand.

MARKETING MIX 5

MARKETING MIX 6

References

Lim, W. M. (2021). A marketing mix typology for integrated care: the 10 Ps. Journal of Strategic

Marketing, 29(5), 453-469.

https://www.tandfonline.com/doi/abs/10.1080/0965254X.2020.1775683

Mintz, O., Gilbride, T. J., Lenk, P., & Currim, I. S. (2021). The right metrics for marketing-mix

decisions. International Journal of Research in Marketing, 38(1), 32-49.

https://www.sciencedirect.com/science/article/abs/pii/S0167811620300616

Prabowo, H., & Sriwidadi, T. (2019). The Effect of Marketing Mix toward Brand Equity at Higher

Education Institutions: A Case Study in BINUS Online Learning Jakarta. Pertanika

Journal of Social Sciences & Humanities, 27(2). https://web.p.ebscohost.com/abstract?

direct=true&profile=ehost&scope=site&authtype=crawler&jrnl=01287702&AN=1386049

58&h=GQXg%2fh3QTcURvs27QOEpZ%2fZfG2YpFb3ZlH6zFcI4cVRW7DYm4pfI

%2bANH2dnt%2f%2bHs8VpE14svh6QyYLaw5igZfA%3d

%3d&crl=c&resultNs=AdminWebAuth&resultLocal=ErrCrlNotAuth&crlhashurl=login.as

px%3fdirect%3dtrue%26profile%3dehost%26scope%3dsite%26authtype%3dcrawler

%26jrnl%3d01287702%26AN%3d138604958

Rajavi, K., Kushwaha, T., & Steenkamp, J. B. E. (2019). In brands we trust? A multicategory,

multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix

activities. Journal of Consumer Research, 46(4), 651-670.

https://academic.oup.com/jcr/article/46/4/651/5519122?login=true

Sudari, S., Tarofder, A., Khatibi, A., & Tham, J. (2019). Measuring the critical effect of marketing

mix on customer loyalty through customer satisfaction in food and beverage

products. Management Science Letters, 9(9), 1385-1396.

MARKETING MIX 7

http://m.growingscience.com/beta/msl/3217-measuring-the-critical-effect-of-marketing-

mix-on-customer-loyalty-through-customer-satisfaction-in-food-and-beverage-

products.html

Wu, Y. L., & Li, E. Y. (2018). Marketing mix, customer value, and customer loyalty in social

commerce: A stimulus-organism-response perspective. Internet Research.

https://www.emerald.com/insight/content/doi/10.1108/IntR-08-2016-0250/full/html

HOW OUR WEBSITE WORKS

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of 
HIGH QUALITY & PLAGIARISM FREE.

Step 1

To make an Order you only need to click ORDER NOW and we will direct you to our Order Page at WriteDen. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
 Deadline range from 6 hours to 30 days.

Step 2

Once done with writing your paper we will upload it to your account on our website and also forward a copy to your email.

Step 3
Upon receiving your paper, review it and if any changes are needed contact us immediately. We offer unlimited revisions at no extra cost.

Is it Safe to use our services?
We never resell papers on this site. Meaning after your purchase you will get an original copy of your assignment and you have all the rights to use the paper.

Discounts

Our price ranges from $8-$14 per page. If you are short of Budget, contact our Live Support for a Discount Code. All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Please note we do not have prewritten answers. We need some time to prepare a perfect essay for you.